Brandwave

Quinn vs Whatmore:Which is more popular?

In September 2026, Quinn had more branded searches than Whatmore among shoppable video platforms in New Zealand. Quinn had about 720 branded searches, while Whatmore had 90. Quinn made up 54.5% of all shoppable video platform searches we track, and Whatmore accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about shoppable video platforms, Whatmore appeared in two of the four answers and Quinn in none.

Among shoppable video platforms in New Zealand in September 2026

Who do people search for more?

Quinn, about 8 searches for every 1 for Whatmore

Quinn 720 searchesWhatmore 90 searches

Who does AI mention more?

Whatmore, mentioned in 2 of 4 answers, Quinn in 0

Whatmore in 2 of 4Quinn in 0 of 4

Who does AI recommend more?

Whatmore, the only one of the two named

Whatmore first in 2Quinn never named

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Top shoppable video platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Whatmore was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Quinn did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Videowise1st
  2. Tolstoy2nd
  3. Moast3rd
  4. Bambuser4th
  5. Whatmore5th
  6. Quinn–
  7. eStreamly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Videowise4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tolstoy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bambuser3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Whatmore2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moast2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quinn0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • eStreamly0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about shoppable video platforms

4 answers
  • Asked ChatGPT

    “Which shoppable video platform should I use in New Zealand?”

    1. 1Tolstoy
    2. 2Videowise
    3. 3Whatmore
    4. 4Bambuser
  • Asked ChatGPT

    “What are the best shoppable video platforms in New Zealand?”

    1. 1Tolstoy
    2. 2Moast
    3. 3Videowise
    4. 4Whatmore
    5. 5Bambuser
  • Asked ChatGPT

    “What's the best shoppable video platform in New Zealand for product videos?”

    1. 1Moast
    2. 2Tolstoy
    3. 3Videowise
  • Searched Google, AI Overview

    “interactive shopping videos”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “shoppable video platform”

    1. 1Videowise
    2. 2Bambuser

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Quinn or Whatmore more popular in search?

This chart shows how often people search Google for Quinn and Whatmore by name. Each line represents a brand's share of searches for all seven shoppable video platforms we track, month by month, from searches in New Zealand.

Quinn and Whatmore among shoppable video platforms in New Zealand, by month

Share of searches by month for Quinn, Whatmore. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinnTolstoyWhatmoreBambuserMoastVideowiseeStreamly
Oct 202561.1%33.3%3.5%0.69%0.69%0.69%0%
Nov 202561.5%33.3%2.6%0.85%0.85%0.85%0%
Dec 202569.9%25.8%2.7%0.54%0.54%0.54%0%
Jan 202666.3%30.1%2%0.51%0.51%0.51%0%
Feb 202661.5%33.3%2.6%0.85%0.85%0.85%0%
Mar 202659.5%32.2%5.8%0.83%0.83%0.83%0%
Apr 202663.3%30.4%4.4%0.63%0.63%0.63%0%
May 202669.9%25.8%2.2%0.54%0.54%0.54%0.54%
Jun 202665.2%28.9%3.7%0.74%0.74%0.74%0%
Jul 202656.3%37.5%3.9%0.78%0.78%0.78%0%
Aug 202656.7%37.8%3.1%0.79%0.79%0.79%0%
Sep 202654.5%36.4%6.8%0.76%0.76%0.76%0%

How has the Quinn and Whatmore comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand shoppable video platforms in September 2026?

2 changes
  1. In September 2026, Whatmore gained share of searches among shoppable video platforms in New Zealand, from 3.1% to 6.8%.

  2. In September 2026, Quinn lost share of searches among shoppable video platforms in New Zealand, from 56.7% to 54.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Quinn’s and Whatmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quinn

1 branded search term

  • quinn

Whatmore

1 branded search term

  • whatmore

How the Brand Demand Index is measured

Other head-to-heads among shoppable video platforms

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