Brandwave

QMS Media New Zealand vs Shout Media:Which is more popular in New Zealand?

In September 2026, Shout Media had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. Shout Media had about 260 branded searches, while QMS Media New Zealand had 0. Shout Media made up 5.9% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. When we asked ChatGPT and Google AI Overviews about Out-of-Home advertising, QMS Media New Zealand appeared in three of the five answers and Shout Media in one. QMS Media New Zealand was mentioned before Shout Media in every answer that named either.

Among Out-of-Home advertising in New Zealand in September 2026

Who do people search for more?

Shout Media, the only one of the two with measured searches

Shout Media 260 searchesQMS Media New Zealand 0 searches

Who does AI mention more?

QMS Media New Zealand, mentioned in 3 of 5 answers, Shout Media in 1

QMS Media New Zealand in 3 of 5Shout Media in 1 of 5

Who does AI recommend more?

QMS Media New Zealand, named ahead of Shout Media in 3 of 3 answers

QMS Media New Zealand first in 3Shout Media never first

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Top Out-of-Home advertising in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, QMS Media New Zealand was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shout Media was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. QMS Media New Zealand was listed before Shout Media in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QMS Media New Zealand1st
  2. Shout Media2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • QMS Media New Zealand3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shout Media1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Out-of-Home advertising

5 answers

  • Asked ChatGPT

    “Which outdoor advertising company should I hire in New Zealand?”

    1. Asked ChatGPT

      “What are the best outdoor advertising companies in New Zealand?”

      1. 1QMS Media New Zealand

    2. Asked ChatGPT

      “What's the best outdoor advertising company in New Zealand for local brand visibility?”

      1. 1QMS Media New Zealand
      2. 4Shout Media

    3. Searched Google, AI Overview

      “outdoor advertising companies”

      1. 3QMS Media New Zealand

    4. Searched Google, AI Overview

      “best outdoor advertising”

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is QMS Media New Zealand or Shout Media more popular in search?

      This chart shows how often people search Google for QMS Media New Zealand and Shout Media by name. Each line represents a brand's share of searches for all nine Out-of-Home advertising we track, month by month, from searches in New Zealand.

      QMS Media New Zealand and Shout Media among Out-of-Home advertising in New Zealand, by month

      Share of searches by month for Shout Media, QMS Media New Zealand. The figures are in the table below the chart.

      View monthly share of searches table
      MonthShout MediaQMS Media New Zealand
      Nov 20258.6%0.27%
      Dec 20257.7%0%
      Jan 20267.4%0.23%
      Feb 202611.1%0.29%
      Mar 20267.3%0.23%
      Apr 20269%0%
      May 20266.9%0.21%
      Jun 20267.2%0%
      Jul 20267.1%0%
      Aug 20267%0%
      Sep 20265.9%0%
      Oct 2026——

      How has branded search for QMS Media New Zealand and Shout Media changed in New Zealand over the last 12 months?

      3 findings

      How did search popularity change for New Zealand Out-of-Home advertising in September 2026?

      2 changes

      1. In September 2026, Shout Media lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 5.9%.

      2. Estimated monthly branded searches for QMS Media New Zealand in New Zealand fell 100% over 11 measured months, from 10 to 0 in September 2026.

      How are QMS Media New Zealand’s and Shout Media’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using QMS Media New Zealand’s and Shout Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      QMS Media New Zealand

      1 branded search term

      • qms media new zealand

      Shout Media

      1 branded search term

      • shout media

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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