Brandwave

PurposeTech vs Rosterfy:Which is more popular in New Zealand?

In October 2026, Rosterfy had more branded searches than PurposeTech among volunteer management software in New Zealand. Rosterfy had about 150 branded searches, while PurposeTech had 10. Rosterfy made up 36.6% of all volunteer management software searches we track, and PurposeTech accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about volunteer management software, Rosterfy appeared in three of the five answers and PurposeTech in two. Rosterfy was mentioned before PurposeTech in every answer that named either.

Among volunteer management software in New Zealand in October 2026

Who do people search for more?

Rosterfy, about 15 searches for every 1 for PurposeTech

Rosterfy 150 searchesPurposeTech 10 searches

Who does AI mention more?

Rosterfy, mentioned in 3 of 5 answers, PurposeTech in 2

Rosterfy in 3 of 5PurposeTech in 2 of 5

Who does AI recommend more?

Rosterfy, named ahead of PurposeTech in 3 of 3 answers

Rosterfy first in 3PurposeTech never first

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Top volunteer management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rosterfy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PurposeTech was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rosterfy was listed before PurposeTech in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Better Impact1st
  2. Rosterfy2nd
  3. VolunteerHub3rd
  4. PurposeTech4th
  5. Volgistics5th
  6. Bloomerang Volunteer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Better Impact5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rosterfy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volgistics2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VolunteerHub2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PurposeTech2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloomerang Volunteer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about volunteer management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PurposeTech or Rosterfy more popular in search?

This chart shows how often people search Google for PurposeTech and Rosterfy by name. Each line represents a brand's share of searches for all six volunteer management software we track, month by month, from searches in New Zealand.

PurposeTech and Rosterfy among volunteer management software in New Zealand, by month

Share of searches by month for Rosterfy, PurposeTech. The figures are in the table below the chart.

View monthly share of searches table
MonthBetter ImpactRosterfyVolgisticsVolunteerHubBloomerang VolunteerPurposeTech
Nov 202560%20%5%7.5%5%2.5%
Dec 202565.5%20.7%3.4%6.9%0%3.4%
Jan 202648.9%34%6.4%4.3%4.3%2.1%
Feb 202668.3%19.5%4.9%4.9%0%2.4%
Mar 202660.4%16.7%6.3%14.6%0%2.1%
Apr 202644.4%13.3%2.2%37.8%0%2.2%
May 202652.8%11.3%1.9%32.1%0%1.9%
Jun 202645.1%15.7%3.9%33.3%0%2%
Jul 202661.5%12.8%2.6%17.9%2.6%2.6%
Aug 202677.1%8.3%4.2%8.3%0%2.1%
Sep 202663.6%22.7%4.5%4.5%2.3%2.3%
Oct 202646.3%36.6%7.3%4.9%2.4%2.4%

How has branded search for PurposeTech and Rosterfy changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand volunteer management software in October 2026?

1 change
  1. In October 2026, Rosterfy gained share of searches among volunteer management software in New Zealand, from 22.7% to 36.6%.

How are PurposeTech’s and Rosterfy’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using PurposeTech’s and Rosterfy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PurposeTech

1 branded search term

  • purposetech

Rosterfy

2 branded search terms

  • rosterfy
  • rosterfy app

How the Brand Demand Index is measured

Other head-to-heads among volunteer management software

Creator with pink hair and a pink jacket

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