Pure Hairdressing vs Zen Hair:Which is more popular?
In September 2026, Zen Hair had more branded searches than Pure Hairdressing among Dunedin hair salons in New Zealand. Zen Hair had about 170 branded searches, while Pure Hairdressing had 70. Zen Hair made up 9.2% of all Dunedin hair salon searches we track, and Pure Hairdressing accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about Dunedin hair salons, Pure Hairdressing and Zen Hair each appeared in two of the three answers. Zen Hair was mentioned before Pure Hairdressing in two out of three answers.
Who do people search for more?
Zen Hair, about 2 searches for every 1 for Pure Hairdressing
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Zen Hair, named ahead of Pure Hairdressing in 2 of 3 answers
Follow Pure Hairdressing vs Zen Hair and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Dunedin hair salons in ChatGPT and Google AI Overviews
In three ChatGPT questions, Pure Hairdressing and Zen Hair were each mentioned in two out of three: in two of the three ChatGPT answers. Zen Hair was listed before Pure Hairdressing in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Loft Studio3 of 3Named in 3 of 3 ChatGPT answers
- The Curl Alchemist3 of 3Named in 3 of 3 ChatGPT answers
- Zen Hair2 of 3Named in 2 of 3 ChatGPT answers
Aurum Hairstylists2 of 3Named in 2 of 3 ChatGPT answers- Pure Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
Bellissima Hair1 of 3Named in 1 of 3 ChatGPT answers
Zaibatsu Hair Art1 of 3Named in 1 of 3 ChatGPT answers
Klone Hair0 of 3Named in 0 of 3 ChatGPT answers
HairVn Hairdressing0 of 3Named in 0 of 3 ChatGPT answers
Vivo Hair0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Dunedin hair salons
3 answers
Asked ChatGPT
“Which hair salon should I go to in Dunedin, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Dunedin, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Dunedin, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon dunedin”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hairdresser dunedin”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pure Hairdressing or Zen Hair more popular in search?
This chart shows how often people search Google for Pure Hairdressing and Zen Hair by name. Each line represents a brand's share of searches for all 11 Dunedin hair salons we track, month by month, from searches in New Zealand.
Share of searches by month for Zen Hair, Pure Hairdressing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loft Studio | Klone Hair | The Curl Alchemist | Zen Hair | HairVn Hairdressing | Aurum Hairstylists | Vivo Hair | Bellissima Hair | Zaibatsu Hair Art | Headquarters Hairdressing | Pure Hairdressing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.7% | 14.7% | 8.3% | 3.2% | 6.9% | 10.1% | 6.9% | 4.6% | 21.1% | 5.5% | 4.1% |
| Nov 2025 | 19% | 15.6% | 8.8% | 3.4% | 8.3% | 9.3% | 10.2% | 3.9% | 12.7% | 5.4% | 3.4% |
| Dec 2025 | 24.1% | 16% | 8.6% | 3.1% | 6.8% | 11.7% | 9.3% | 4.9% | 8% | 4.3% | 3.1% |
| Jan 2026 | 21.7% | 14.4% | 10.6% | 5% | 7.2% | 10.6% | 8.3% | 5.6% | 7.2% | 5.6% | 3.9% |
| Feb 2026 | 27.4% | 14.9% | 8.6% | 4% | 8% | 9.7% | 6.9% | 5.7% | 5.1% | 5.7% | 4% |
| Mar 2026 | 28% | 15.2% | 10% | 3.3% | 9.5% | 5.7% | 9.5% | 5.7% | 4.3% | 4.7% | 4.3% |
| Apr 2026 | 27.4% | 14.9% | 13.1% | 2.9% | 9.1% | 7.4% | 8% | 5.7% | 3.4% | 5.7% | 2.3% |
| May 2026 | 24.2% | 13.1% | 12.1% | 3.5% | 8.1% | 8.6% | 9.1% | 6.1% | 5.6% | 6.1% | 3.5% |
| Jun 2026 | 21.7% | 17.8% | 14.4% | 3.9% | 8.3% | 9.4% | 7.8% | 6.7% | 2.2% | 5.6% | 2.2% |
| Jul 2026 | 21.5% | 17.7% | 12.7% | 3.9% | 9.9% | 8.3% | 7.7% | 5.5% | 3.9% | 7.2% | 1.7% |
| Aug 2026 | 19% | 15.6% | 10.2% | 5.4% | 8.8% | 8.3% | 7.3% | 7.3% | 8.8% | 5.9% | 3.4% |
| Sep 2026 | 21.2% | 14.1% | 10.3% | 9.2% | 8.7% | 8.2% | 7.1% | 6.5% | 6% | 4.9% | 3.8% |
How has the Pure Hairdressing and Zen Hair comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Zen Hair took it in January 2026, Pure Hairdressing took it in March 2026, Zen Hair took it in April 2026.
- Across the 12 months ending September 2026, Pure Hairdressing’s share of searches among Dunedin hair salons in New Zealand moved from 4.1% to 3.8%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, Zen Hair’s share of searches among Dunedin hair salons in New Zealand moved from 3.2% to 9.2%, and its estimated monthly branded searches moved from 70 to 170.
How did search popularity change for New Zealand Dunedin hair salons in September 2026?
2 changes
In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.
Estimated monthly branded searches for Pure Hairdressing in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pure Hairdressing’s and Zen Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pure Hairdressing
1 branded search term
- pure hairdressing dunedin
Zen Hair
1 branded search term
- zen hair dunedin
Other head-to-heads among Dunedin hair salons
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.