Brandwave

Pure Hairdressing vs Zaibatsu Hair Art:Which is more popular?

In September 2026, Zaibatsu Hair Art had more branded searches than Pure Hairdressing among Dunedin hair salons in New Zealand. Zaibatsu Hair Art had about 110 branded searches, while Pure Hairdressing had 70. Zaibatsu Hair Art made up 6% of all Dunedin hair salon searches we track, and Pure Hairdressing accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about Dunedin hair salons, Pure Hairdressing appeared in two of the three answers and Zaibatsu Hair Art in one. Pure Hairdressing and Zaibatsu Hair Art were each mentioned first in one of the two answers that named either.

Among Dunedin hair salons in New Zealand in September 2026

Who do people search for more?

Zaibatsu Hair Art, about 57% more searches than Pure Hairdressing

Zaibatsu Hair Art 110 searchesPure Hairdressing 70 searches

Who does AI mention more?

Pure Hairdressing, mentioned in 2 of 3 answers, Zaibatsu Hair Art in 1

Pure Hairdressing in 2 of 3Zaibatsu Hair Art in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Pure Hairdressing first in 1Zaibatsu Hair Art first in 1

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Top Dunedin hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pure Hairdressing was mentioned in two out of three: in two of the three ChatGPT answers. Zaibatsu Hair Art was mentioned in one out of three: in one of the three ChatGPT answers. Pure Hairdressing and Zaibatsu Hair Art were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loft Studio1st
  2. Aurum Hairstylists2nd
  3. The Curl Alchemist3rd
  4. Zen Hair4th
  5. Pure Hairdressing5th
  6. Zaibatsu Hair Art6th
  7. Bellissima Hair7th
  8. Klone Hair–
  9. HairVn Hairdressing–
  10. Vivo Hair–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pure Hairdressing or Zaibatsu Hair Art more popular in search?

This chart shows how often people search Google for Pure Hairdressing and Zaibatsu Hair Art by name. Each line represents a brand's share of searches for all 11 Dunedin hair salons we track, month by month, from searches in New Zealand.

Pure Hairdressing and Zaibatsu Hair Art among Dunedin hair salons in New Zealand, by month

Share of searches by month for Zaibatsu Hair Art, Pure Hairdressing. The figures are in the table below the chart.

View monthly share of searches table
MonthLoft StudioKlone HairThe Curl AlchemistZen HairHairVn HairdressingAurum HairstylistsVivo HairBellissima HairZaibatsu Hair ArtHeadquarters HairdressingPure Hairdressing
Oct 202514.7%14.7%8.3%3.2%6.9%10.1%6.9%4.6%21.1%5.5%4.1%
Nov 202519%15.6%8.8%3.4%8.3%9.3%10.2%3.9%12.7%5.4%3.4%
Dec 202524.1%16%8.6%3.1%6.8%11.7%9.3%4.9%8%4.3%3.1%
Jan 202621.7%14.4%10.6%5%7.2%10.6%8.3%5.6%7.2%5.6%3.9%
Feb 202627.4%14.9%8.6%4%8%9.7%6.9%5.7%5.1%5.7%4%
Mar 202628%15.2%10%3.3%9.5%5.7%9.5%5.7%4.3%4.7%4.3%
Apr 202627.4%14.9%13.1%2.9%9.1%7.4%8%5.7%3.4%5.7%2.3%
May 202624.2%13.1%12.1%3.5%8.1%8.6%9.1%6.1%5.6%6.1%3.5%
Jun 202621.7%17.8%14.4%3.9%8.3%9.4%7.8%6.7%2.2%5.6%2.2%
Jul 202621.5%17.7%12.7%3.9%9.9%8.3%7.7%5.5%3.9%7.2%1.7%
Aug 202619%15.6%10.2%5.4%8.8%8.3%7.3%7.3%8.8%5.9%3.4%
Sep 202621.2%14.1%10.3%9.2%8.7%8.2%7.1%6.5%6%4.9%3.8%

How has the Pure Hairdressing and Zaibatsu Hair Art comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin hair salons in September 2026?

3 changes

  1. In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches.

  2. In September 2026, Zaibatsu Hair Art lost share of searches among Dunedin hair salons in New Zealand, from 8.8% to 6%.

  3. Estimated monthly branded searches for Pure Hairdressing in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pure Hairdressing’s and Zaibatsu Hair Art’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pure Hairdressing

1 branded search term

  • pure hairdressing dunedin

Zaibatsu Hair Art

3 branded search terms

  • zaibatsu hair
  • zaibatsu hair art
  • zaibatsu hair art dunedin

How the Brand Demand Index is measured

Other head-to-heads among Dunedin hair salons

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