Brandwave

PremiumBeat vs YouTube Audio Library:Which is more popular?

In September 2026, YouTube Audio Library had more branded searches than PremiumBeat among royalty-free music libraries in New Zealand. YouTube Audio Library had about 720 branded searches, while PremiumBeat had 20. YouTube Audio Library made up 12.9% of all royalty-free music library searches we track, and PremiumBeat accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about royalty-free music libraries, YouTube Audio Library appeared in two of the five answers and PremiumBeat in one. YouTube Audio Library was mentioned before PremiumBeat in two out of three answers that named either.

Among royalty-free music libraries in New Zealand in September 2026

Who do people search for more?

YouTube Audio Library, about 36 searches for every 1 for PremiumBeat

YouTube Audio Library 720 searchesPremiumBeat 20 searches

Who does AI mention more?

YouTube Audio Library, mentioned in 2 of 5 answers, PremiumBeat in 1

YouTube Audio Library in 2 of 5PremiumBeat in 1 of 5

Who does AI recommend more?

YouTube Audio Library, named ahead of PremiumBeat in 2 of 3 answers

YouTube Audio Library first in 2PremiumBeat first in 1

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Top royalty-free music libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube Audio Library was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. PremiumBeat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. YouTube Audio Library was listed before PremiumBeat in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epidemic Sound1st
  2. Artlist2nd
  3. Pixabay Music3rd
  4. Musicbed4th
  5. Soundstripe5th
  6. YouTube Audio Library6th
  7. PremiumBeat7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epidemic Sound5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Artlist4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pixabay Music4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Musicbed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouTube Audio Library2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundstripe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PremiumBeat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about royalty-free music libraries

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PremiumBeat or YouTube Audio Library more popular in search?

This chart shows how often people search Google for PremiumBeat and YouTube Audio Library by name. Each line represents a brand's share of searches for all seven royalty-free music libraries we track, month by month, from searches in New Zealand.

PremiumBeat and YouTube Audio Library among royalty-free music libraries in New Zealand, by month

Share of searches by month for YouTube Audio Library, PremiumBeat. The figures are in the table below the chart.

View monthly share of searches table
MonthArtlistEpidemic SoundYouTube Audio LibraryPixabay MusicMusicbedSoundstripePremiumBeat
Oct 202549.9%21.2%14%6.2%5.1%2.7%0.8%
Nov 202544.5%24.1%13%8.7%5.8%3.1%0.9%
Dec 202546.7%26.3%14%6.2%4.1%2.1%0.58%
Jan 202643.8%24.7%16.3%7.2%4.8%2.6%0.56%
Feb 202645.8%26.2%14%6.2%5%2.1%0.58%
Mar 202647.6%26.4%11.6%6.3%5.1%2.3%0.8%
Apr 202641.3%24.2%16%8.7%7.1%2%0.55%
May 202643.5%24.6%13.1%10.7%5.8%1.6%0.55%
Jun 202640.9%29%12.7%8.5%5.7%2.5%0.71%
Jul 202628.6%24%34.9%7%3.8%1.3%0.44%
Aug 202627%19%42%6.9%3.7%1.1%0.35%
Sep 202640.3%29.2%12.9%10.6%5.7%0.9%0.36%

How has the PremiumBeat and YouTube Audio Library comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand royalty-free music libraries in September 2026?

4 changes

  1. In September 2026, Artlist overtook YouTube Audio Library to become the leader among royalty-free music libraries in New Zealand, with 40.3% of the searches.

  2. In September 2026, Epidemic Sound overtook YouTube Audio Library to rank 2nd among royalty-free music libraries in New Zealand, with 29.2% of the searches.

  3. In September 2026, YouTube Audio Library lost share of searches among royalty-free music libraries in New Zealand, from 42% to 12.9%.

  4. Estimated monthly branded searches for PremiumBeat in New Zealand fell 60% over 12 measured months, from 50 to 20 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PremiumBeat’s and YouTube Audio Library’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PremiumBeat

1 branded search term

  • premiumbeat

YouTube Audio Library

1 branded search term

  • youtube audio library

How the Brand Demand Index is measured

Other head-to-heads among royalty-free music libraries

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