Pie Funds vs Salt Funds:Which is more popular by branded search in New Zealand?
In August 2026, Pie Funds had more branded searches than Salt Funds among fund managers in New Zealand. Pie Funds was estimated to have 4.6K branded searches compared to Salt Funds’ 320, and held an 11.9% Share of Search versus Salt Funds’ 0.83%.
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Which is more popular in search, Pie Funds or Salt Funds?
Compare the New Zealand fund managers investors and KiwiSaver members invest with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pie Funds, Salt Funds. The figures are in the table below the chart.
View monthly share of search table
| Month | Milford | Pie Funds | Harbour Asset Management | Salt Funds | Devon Funds | Castle Point Funds |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.2% | 13.1% | 1.6% | 0.39% | 0.59% | 0.09% |
| Nov 2025 | 84.2% | 12.6% | 1.9% | 0.47% | 0.59% | 0.16% |
| Dec 2025 | 82.7% | 13.8% | 2% | 0.61% | 0.61% | 0.32% |
| Jan 2026 | 84.2% | 13% | 1.6% | 0.39% | 0.6% | 0.12% |
| Feb 2026 | 83.7% | 12.8% | 2% | 0.46% | 0.86% | 0.13% |
| Mar 2026 | 84.1% | 12.2% | 2.2% | 0.44% | 0.82% | 0.23% |
| Apr 2026 | 83.4% | 13.2% | 2% | 0.38% | 0.71% | 0.19% |
| May 2026 | 83.8% | 13% | 2.2% | 0.39% | 0.48% | 0.16% |
| Jun 2026 | 83.7% | 13.1% | 2% | 0.32% | 0.59% | 0.25% |
| Jul 2026 | 84.2% | 12.1% | 2.2% | 0.55% | 0.69% | 0.18% |
| Aug 2026 | 83.8% | 11.9% | 2.7% | 0.83% | 0.54% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pie Funds and Salt Funds comparison changed over the last 12 months?
3 findings
- Pie Funds was ahead of Salt Funds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pie Funds’ estimated Share of Search among fund managers in New Zealand moved from 13.1% to 11.9%, and its estimated monthly branded searches moved from 7.1K to 4.6K.
- Across the 11 months ending August 2026, Salt Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.39% to 0.83%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for New Zealand fund managers in August 2026?
2 changes
In August 2026, Salt Funds rose from 5th to 4th among fund managers in New Zealand.
Estimated monthly branded searches for Pie Funds in New Zealand fell 35.3% over 11 measured months, from 7.1K to 4.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pie Funds’ and Salt Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pie Funds
8 branded search terms
- pie funds
- pie funds kiwisaver
- pie funds nz
- pie funds performance
- pie funds review
- piefunds
- piefunds co nz
- piefunds nz
Salt Funds
1 branded search term
- salt funds
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