Brandwave

Pebl vs Remote:Which is more popular?

In September 2026, Pebl had more branded searches than Remote among employer of record platforms in New Zealand. Pebl had about 50 branded searches, while Remote had 20. Pebl made up 0.31% of all employer of record platform searches we track, and Remote accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about employer of record platforms, Remote appeared in all five answers and Pebl in none.

Among employer of record platforms in New Zealand in September 2026

Who do people search for more?

Pebl, about 3 searches for every 1 for Remote

Pebl 50 searchesRemote 20 searches

Who does AI mention more?

Remote, mentioned in every answer we collected

Remote in 5 of 5Pebl in 0 of 5

Who does AI recommend more?

Remote, the only one of the two named

Remote first in 5Pebl never named

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Top employer of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Remote appeared in all five answers. Pebl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Employment Hero3rd
  4. Multiplier4th
  5. RemoFirst5th
  6. Oyster HR6th
  7. G-P–
  8. Pebl–
  9. Atlas HXM–
  10. Papaya Global–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pebl or Remote more popular in search?

This chart shows how often people search Google for Pebl and Remote by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.

Pebl and Remote among employer of record platforms in New Zealand, by month

Share of searches by month for Pebl, Remote. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroG-PDeelMultiplierPeblOyster HRRemoteAtlas HXMPapaya GlobalRemoFirst
Oct 202552.5%42.9%3.1%0.8%0.11%0.11%0.11%0.05%0.11%0.16%
Nov 202552.1%42.6%3.8%0.95%0.11%0.11%0.11%0%0.05%0.16%
Dec 202556.6%37.7%4.1%1%0.07%0.14%0.14%0.07%0.07%0.07%
Jan 202651.5%42%4.6%1.2%0.19%0.13%0.13%0.06%0.06%0.19%
Feb 202652%42.4%3.8%1.2%0.13%0.19%0.19%0.06%0.06%0.06%
Mar 202656.4%37.6%4.1%1.3%0.11%0.06%0.11%0.06%0.06%0.17%
Apr 202656.1%37.4%4.1%1.5%0.21%0.14%0.21%0.07%0.07%0.28%
May 202659.6%32.5%6%1.3%0.12%0.06%0.12%0.06%0.06%0.12%
Jun 202660.6%33.1%4.4%1.4%0.06%0.06%0.12%0.06%0.06%0.12%
Jul 202661.3%33.4%3.7%1.1%0.12%0.06%0.12%0.06%0.06%0.12%
Aug 202660.7%33.1%4.4%1.1%0.18%0.12%0.12%0.06%0.06%0.12%
Sep 202660.5%33%4.4%1.3%0.31%0.12%0.12%0.06%0.06%0.06%

How has the Pebl and Remote comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Pebl took it in January 2026, Remote took it in February 2026, Pebl took it in August 2026.
  • Across the 12 months ending September 2026, Pebl’s share of searches among employer of record platforms in New Zealand moved from 0.11% to 0.31%, and its estimated monthly branded searches moved from 20 to 50.
  • Across the 12 months ending September 2026, Remote’s share of searches among employer of record platforms in New Zealand moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand employer of record platforms in September 2026?

2 changes

  1. In September 2026, Remote rose from 8th to 7th among employer of record platforms in New Zealand.

  2. Estimated monthly branded searches for Pebl in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pebl’s and Remote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pebl

1 branded search term

  • pebl

Remote

2 branded search terms

  • remote global
  • remote payroll

How the Brand Demand Index is measured

Other head-to-heads among employer of record platforms

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