Pathlab vs Southern Community Laboratories:Which is more popular by branded search in New Zealand?
In August 2026, Pathlab had more branded searches than Southern Community Laboratories among medical laboratories in New Zealand. Pathlab was estimated to have 7.9K branded searches compared to Southern Community Laboratories’ 710, and held an 8.5% Share of Search versus Southern Community Laboratories’ 0.76%.
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Which is more popular in search, Pathlab or Southern Community Laboratories?
Compare the community labs New Zealanders visit for blood tests and pathology. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pathlab, Southern Community Laboratories. The figures are in the table below the chart.
View monthly share of search table
| Month | Awanui Labs | Pathlab | Southern Community Laboratories |
|---|---|---|---|
| Oct 2025 | 88.9% | 10.1% | 0.94% |
| Nov 2025 | 88.9% | 10.1% | 0.97% |
| Dec 2025 | 89.2% | 9.9% | 0.92% |
| Jan 2026 | 89.7% | 9.5% | 0.78% |
| Feb 2026 | 90.9% | 8.3% | 0.8% |
| Mar 2026 | 89.4% | 9.9% | 0.74% |
| Apr 2026 | 90.6% | 8.8% | 0.63% |
| May 2026 | 90.7% | 8.5% | 0.78% |
| Jun 2026 | 90.8% | 8.5% | 0.73% |
| Jul 2026 | 91% | 8.4% | 0.61% |
| Aug 2026 | 90.8% | 8.5% | 0.76% |
| Sep 2026 | — | — | — |
How has the Pathlab and Southern Community Laboratories comparison changed over the last 12 months?
3 findings
- Pathlab was ahead of Southern Community Laboratories in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pathlab’s estimated Share of Search among medical laboratories in New Zealand moved from 10.1% to 8.5%, and its estimated monthly branded searches moved from 9.2K to 7.9K.
- Across the 11 months ending August 2026, Southern Community Laboratories’ estimated Share of Search among medical laboratories in New Zealand moved from 0.94% to 0.76%, and its estimated monthly branded searches moved from 850 to 710.
How did search popularity change for New Zealand medical laboratories in August 2026?
2 changes
Estimated monthly branded searches for Southern Community Laboratories in New Zealand fell 16.5% over 11 measured months, from 850 to 710 in August 2026.
Estimated monthly branded searches for Pathlab in New Zealand fell 13.3% over 11 measured months, from 9.2K to 7.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pathlab’s and Southern Community Laboratories’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pathlab
7 branded search terms
- pathlab
- pathlab blood test
- pathlab co nz
- pathlab near me
- pathlab nz
- pathlab online
- pathlab pathology
Southern Community Laboratories
6 branded search terms
- sc labs
- sclabs co nz
- southern community laboratories
- southern community laboratories blood test
- southern community laboratories near me
- southern community laboratories nz
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