Brandwave

Pasta & Cuore vs Pici:Which is more popular in New Zealand?

In October 2026, Pasta & Cuore had more branded searches than Pici among Auckland Italian restaurants in New Zealand. Pasta & Cuore had about 6,600 branded searches, while Pici had 1,600. Pasta & Cuore made up 6.4% of all Auckland Italian restaurant searches we track, and Pici accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about Auckland Italian restaurants, Pasta & Cuore and Pici each appeared in two of the three answers. Pici was mentioned before Pasta & Cuore in every answer that named either.

Among Auckland Italian restaurants in New Zealand in October 2026

Who do people search for more?

Pasta & Cuore, about 4 searches for every 1 for Pici

Pasta & Cuore 6.6K searchesPici 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Pasta & Cuore in 2 of 3Pici in 2 of 3

Who does AI recommend more?

Pici, named ahead of Pasta & Cuore in 2 of 2 answers

Pici first in 2Pasta & Cuore never first

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Top Auckland Italian restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pasta & Cuore and Pici were each mentioned in two out of three: in two of the three ChatGPT answers. Pici was listed before Pasta & Cuore in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amano1st
  2. Pici2nd
  3. Baduzzi3rd
  4. Prego4th
  5. Farina5th
  6. Pasta & Cuore6th
  7. Andiamo7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amano3 of 3Named in 3 of 3 ChatGPT answers
  • Baduzzi3 of 3Named in 3 of 3 ChatGPT answers
  • Pasta & Cuore2 of 3Named in 2 of 3 ChatGPT answers
  • Prego2 of 3Named in 2 of 3 ChatGPT answers
  • Farina2 of 3Named in 2 of 3 ChatGPT answers
  • Pici2 of 3Named in 2 of 3 ChatGPT answers
  • Andiamo1 of 3Named in 1 of 3 ChatGPT answers

See every answer about Auckland Italian restaurants

3 answers

  • Asked ChatGPT

    “Which Italian restaurant should I go to in Auckland, New Zealand?”

    1. 1Amano
    2. 2Prego
    3. 3Baduzzi
    4. 4Farina

  • Asked ChatGPT

    “What are the best Italian restaurants in Auckland, New Zealand?”

    1. 1Amano
    2. 2Pici
    3. 3Farina
    4. 4Baduzzi
    5. 5Prego
    6. 6Pasta & Cuore
    7. 7Andiamo

  • Asked ChatGPT

    “What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?”

    1. 1Amano
    2. 2Pici
    3. 3Pasta & Cuore
    4. 4Baduzzi

  • Searched Google, AI Overview

    “italian restaurants auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “italian food auckland”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Pasta & Cuore or Pici more popular in search?

This chart shows how often people search Google for Pasta & Cuore and Pici by name. Each line represents a brand's share of searches for all seven Auckland Italian restaurants we track, month by month, from searches in New Zealand.

Pasta & Cuore and Pici among Auckland Italian restaurants in New Zealand, by month

Share of searches by month for Pasta & Cuore, Pici. The figures are in the table below the chart.

View monthly share of searches table
MonthAmanoBaduzziPasta & CuorePregoFarinaPiciAndiamo
Nov 202563.8%19.9%4.6%7.6%2%1%1.1%
Dec 202566%17.2%4%8.1%2.6%0.79%1.4%
Jan 202669.3%15%4.2%7.4%2.3%0.95%0.95%
Feb 202667.4%17.8%4%6.7%2.2%0.92%0.92%
Mar 202670.9%15.7%3.6%5.9%1.9%1.3%0.72%
Apr 202667.8%14.7%4.9%8.2%2.1%1.5%0.81%
May 202665%17.3%4.7%7.8%2.6%1.7%0.94%
Jun 202662.6%16.5%6.8%8.8%2.4%2%0.91%
Jul 202666%14.4%7.2%6.9%2.6%2.1%0.79%
Aug 202664.5%17%7.1%6.7%2.6%1.4%0.77%
Sep 202665.7%17.2%5.9%6.9%2.1%1.7%0.52%
Oct 202668.6%15.3%6.4%6.1%1.5%1.5%0.58%

How has branded search for Pasta & Cuore and Pici changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland Italian restaurants in October 2026?

2 changes

  1. In October 2026, Pasta & Cuore rose from 4th to 3rd among Auckland Italian restaurants in New Zealand.

  2. Estimated monthly branded searches for Pici in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026.

How are Pasta & Cuore’s and Pici’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Pasta & Cuore’s and Pici’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pasta & Cuore

2 branded search terms

  • pasta & cuore
  • pasta and cuore

Pici

1 branded search term

  • pici auckland

How the Brand Demand Index is measured

Other head-to-heads among Auckland Italian restaurants

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