Pass vs SmugMug:Which is more popular in New Zealand?
In October 2026, SmugMug had more branded searches than Pass among photographer client gallery platforms in New Zealand. SmugMug had about 320 branded searches, while Pass had 10. SmugMug made up 7.1% of all photographer client gallery platform searches we track, and Pass accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about photographer client gallery platforms, neither Pass nor SmugMug appeared in any of the five answers.
Who do people search for more?
SmugMug, about 32 searches for every 1 for Pass
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top photographer client gallery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Pass nor SmugMug showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ShootProof5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CloudSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pixieset4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pic-Time4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zenfolio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- SmugMug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about photographer client gallery platforms
5 answers
Asked ChatGPT
“Which photographer client gallery platform should I use in New Zealand?”
Asked ChatGPT
“What are the best photographer client gallery platforms in New Zealand?”
Asked ChatGPT
“What's the best photographer client gallery platform in New Zealand for delivering photos to clients?”
Searched Google, AI Overview
“client proofing software”
Searched Google, AI Overview
“photo delivery platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pass or SmugMug more popular in search?
This chart shows how often people search Google for Pass and SmugMug by name. Each line represents a brand's share of searches for all seven photographer client gallery platforms we track, month by month, from searches in New Zealand.
Share of searches by month for SmugMug, Pass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pixieset | Pic-Time | SmugMug | ShootProof | Zenfolio | CloudSpot | Pass |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 64.9% | 23.8% | 5.8% | 3.8% | 0.9% | 0.54% | 0.36% |
| Dec 2025 | 64% | 22.3% | 7.1% | 4.6% | 0.88% | 0.66% | 0.44% |
| Jan 2026 | 60.2% | 25.3% | 8% | 4.3% | 1.3% | 0.5% | 0.5% |
| Feb 2026 | 60.8% | 27.5% | 6.7% | 3.6% | 0.84% | 0.21% | 0.42% |
| Mar 2026 | 64.4% | 23.4% | 7% | 3.8% | 0.72% | 0.36% | 0.36% |
| Apr 2026 | 60.5% | 27.6% | 6.7% | 3.5% | 0.84% | 0.63% | 0.21% |
| May 2026 | 59.8% | 27% | 8% | 3.5% | 0.41% | 0.62% | 0.62% |
| Jun 2026 | 59.5% | 26.9% | 9.9% | 2.3% | 0.62% | 0.41% | 0.41% |
| Jul 2026 | 65.9% | 23% | 7.3% | 2.5% | 0.68% | 0.23% | 0.45% |
| Aug 2026 | 63.7% | 22.2% | 8.6% | 3.7% | 0.66% | 0.44% | 0.66% |
| Sep 2026 | 65.8% | 23.1% | 7.3% | 2.5% | 0.68% | 0.45% | 0.23% |
| Oct 2026 | 64.7% | 23.4% | 7.1% | 3.1% | 0.89% | 0.45% | 0.22% |
How has branded search for Pass and SmugMug changed in New Zealand over the last 12 months?
3 findings
- SmugMug was ahead of Pass in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pass’ share of searches among photographer client gallery platforms in New Zealand moved from 0.36% to 0.22%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending October 2026, SmugMug’s share of searches among photographer client gallery platforms in New Zealand moved from 5.8% to 7.1%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand photographer client gallery platforms in October 2026?
1 change
Estimated monthly branded searches for Pass in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026.
How are Pass’ and SmugMug’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pass’ and SmugMug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among photographer client gallery platforms
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