Paris Butter vs Tala:Which is more popular in New Zealand?
In October 2026, Paris Butter had more branded searches than Tala among Auckland destination restaurants in New Zealand. Paris Butter had about 8,100 branded searches, while Tala had 1,600. Paris Butter made up 8.2% of all Auckland destination restaurant searches we track, and Tala accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about Auckland destination restaurants, both Paris Butter and Tala appeared in all three answers. Paris Butter and Tala were each mentioned first in one of the two answers.
Who do people search for more?
Paris Butter, about 5 searches for every 1 for Tala
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top Auckland destination restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Paris Butter and Tala showed up in all three answers. Paris Butter and Tala were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Paris Butter3 of 3Named in 3 of 3 ChatGPT answers
Ahi3 of 3Named in 3 of 3 ChatGPT answers
Tala3 of 3Named in 3 of 3 ChatGPT answers
Cassia1 of 3Named in 1 of 3 ChatGPT answers
Amano0 of 3Named in 0 of 3 ChatGPT answers
Kingi0 of 3Named in 0 of 3 ChatGPT answers
Sidart0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland destination restaurants
3 answers
Asked ChatGPT
“Which destination restaurant should I go to in Auckland, New Zealand?”
Asked ChatGPT
“What are the best destination restaurants in Auckland, New Zealand?”
Asked ChatGPT
“What's the best destination restaurant in Auckland, New Zealand for special occasion dinner?”
Searched Google, AI Overview
“best restaurants auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fine dining auckland”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Paris Butter or Tala more popular in search?
This chart shows how often people search Google for Paris Butter and Tala by name. Each line represents a brand's share of searches for all seven Auckland destination restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Paris Butter, Tala. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amano | Cassia | Paris Butter | Ahi | Kingi | Tala | Sidart |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 70.1% | 8.3% | 7.9% | 10% | 1.9% | 1.1% | 0.73% |
| Dec 2025 | 72.6% | 8.6% | 8.3% | 7.2% | 2.1% | 0.49% | 0.72% |
| Jan 2026 | 74.9% | 7.4% | 8.6% | 5.7% | 2.1% | 0.62% | 0.67% |
| Feb 2026 | 76.5% | 9.3% | 7.1% | 4.5% | 1.6% | 0.52% | 0.55% |
| Mar 2026 | 77.7% | 7.8% | 7.4% | 3.7% | 1.7% | 1.1% | 0.55% |
| Apr 2026 | 76.3% | 7.5% | 8.7% | 4.5% | 1.9% | 0.63% | 0.54% |
| May 2026 | 74.6% | 8.9% | 8.5% | 4.5% | 2.1% | 0.5% | 0.95% |
| Jun 2026 | 52.7% | 6.5% | 24.4% | 9.7% | 1.5% | 4.8% | 0.44% |
| Jul 2026 | 61.8% | 5.1% | 19.2% | 8.9% | 1.8% | 3.1% | 0.3% |
| Aug 2026 | 66.8% | 6.8% | 11.3% | 8.6% | 3.3% | 2.7% | 0.31% |
| Sep 2026 | 67.4% | 12.2% | 9.4% | 6.8% | 1.9% | 2.2% | 0.21% |
| Oct 2026 | 70.5% | 10.5% | 8.2% | 7.3% | 1.6% | 1.6% | 0.15% |
How has branded search for Paris Butter and Tala changed in New Zealand over the last 12 months?
3 findings
- Paris Butter was ahead of Tala in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Paris Butter’s share of searches among Auckland destination restaurants in New Zealand moved from 7.9% to 8.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending October 2026, Tala’s share of searches among Auckland destination restaurants in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 880 to 1.6K.
How did search popularity change for New Zealand Auckland destination restaurants in October 2026?
2 changes
In October 2026, Paris Butter lost share of searches among Auckland destination restaurants in New Zealand, from 9.4% to 8.2%.
In October 2026, Tala lost share of searches among Auckland destination restaurants in New Zealand, from 2.2% to 1.6%.
How are Paris Butter’s and Tala’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Paris Butter’s and Tala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Paris Butter
1 branded search term
- paris butter
Tala
1 branded search term
- tala auckland
Other head-to-heads among Auckland destination restaurants
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