Brandwave

How popular isTala?

In October 2026, people searched for Tala by name about 1,600 times in New Zealand, an 81.8% increase from the previous year. These searches made up 1.6% of all New Zealand Auckland destination restaurant searches, placing Tala sixth out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Auckland destination restaurants, Tala appeared in all answers and was the joint most recommended of the seven.

Search and AI answers in October 2026

Tala is the sixth most searched of 7 competitors and the joint most recommended in the AI answers we collected.

  1. AmanoShare of searches 70.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. CassiaShare of searches 10.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations –
  3. Paris ButterShare of searches 8.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. AhiShare of searches 7.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. TalaShare of searches 1.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

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Top Auckland destination restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tala appeared in all three answers. Tala is the joint most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Paris Butter1st
  2. Tala1st
  3. Ahi3rd
  4. Amano–
  5. Cassia–
  6. Kingi–
  7. Sidart–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Paris Butter3 of 3Named in 3 of 3 ChatGPT answers
  • Ahi3 of 3Named in 3 of 3 ChatGPT answers
  • Tala3 of 3Named in 3 of 3 ChatGPT answers
  • Cassia1 of 3Named in 1 of 3 ChatGPT answers
  • Amano0 of 3Named in 0 of 3 ChatGPT answers
  • Kingi0 of 3Named in 0 of 3 ChatGPT answers
  • Sidart0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Auckland destination restaurants

3 answers

  • Asked ChatGPT

    “Which destination restaurant should I go to in Auckland, New Zealand?”

    1. 1Tala
    2. 2Paris Butter
    3. 3Ahi

  • Asked ChatGPT

    “What are the best destination restaurants in Auckland, New Zealand?”

    1. 1Paris Butter
    2. 2Ahi
    3. 3Cassia
    4. 4Tala

  • Asked ChatGPT

    “What's the best destination restaurant in Auckland, New Zealand for special occasion dinner?”

    1. 1Paris Butter
    2. 2Tala
    3. 3Ahi

  • Searched Google, AI Overview

    “best restaurants auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “fine dining auckland”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Tala compared with other New Zealand Auckland destination restaurants?

Tala against Auckland destination restaurants in New Zealand, by month

Share of searches by month for Amano, Cassia, Paris Butter, Ahi, Tala. The figures are in the table below the chart.

View monthly share of searches table
MonthAmanoCassiaParis ButterAhiKingiTalaSidart
Nov 202570.1%8.3%7.9%10%1.9%1.1%0.73%
Dec 202572.6%8.6%8.3%7.2%2.1%0.49%0.72%
Jan 202674.9%7.4%8.6%5.7%2.1%0.62%0.67%
Feb 202676.5%9.3%7.1%4.5%1.6%0.52%0.55%
Mar 202677.7%7.8%7.4%3.7%1.7%1.1%0.55%
Apr 202676.3%7.5%8.7%4.5%1.9%0.63%0.54%
May 202674.6%8.9%8.5%4.5%2.1%0.5%0.95%
Jun 202652.7%6.5%24.4%9.7%1.5%4.8%0.44%
Jul 202661.8%5.1%19.2%8.9%1.8%3.1%0.3%
Aug 202666.8%6.8%11.3%8.6%3.3%2.7%0.31%
Sep 202667.4%12.2%9.4%6.8%1.9%2.2%0.21%
Oct 202670.5%10.5%8.2%7.3%1.6%1.6%0.15%

  1. 1.Amano

    70.5%

    Held 1st. 69.3K estimated branded searches, +18.8% vs prior month. Share +3.1 points.

  2. 2.Cassia

    10.5%

    Held 2nd. 10.4K estimated branded searches, -1.8% vs prior month. Share -1.7 points.

  3. 3.Paris Butter

    8.2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Ahi

    7.3%

    Held 4th. 7.2K estimated branded searches, +22.5% vs prior month. Share +0.5 points.

  5. 5.Kingi

    1.6%

    Moved from 6th to 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Tala

    1.6%

    Moved from 5th to 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.6 points.

  7. 7.Sidart

    0.15%

    Held 7th. 150 estimated branded searches, -16.7% vs prior month. Share -0.1 points.

Compare popularity between Tala and its closest rivals

Every comparison with Tala

6 comparisons

How has branded search demand for Tala changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Tala in New Zealand rose from 880 to 1.6K.
  • Across the 12 months ending October 2026, Tala’s share of searches among Auckland destination restaurants in New Zealand increased from 1.1% to 1.6%.
  • Across the 12 months ending October 2026, Tala’s share of searches among Auckland destination restaurants in New Zealand peaked at 4.8% in June 2026 and was lowest at 0.49% in December 2025.

How did search popularity change for New Zealand Auckland destination restaurants in October 2026?

6 changes

  1. In October 2026, Amano gained share of searches among Auckland destination restaurants in New Zealand, from 67.4% to 70.5%.

  2. In October 2026, Ahi gained share of searches among Auckland destination restaurants in New Zealand, from 6.8% to 7.3%.

  3. In October 2026, Cassia lost share of searches among Auckland destination restaurants in New Zealand, from 12.2% to 10.5%.

  4. In October 2026, Paris Butter lost share of searches among Auckland destination restaurants in New Zealand, from 9.4% to 8.2%.

  5. In October 2026, Tala lost share of searches among Auckland destination restaurants in New Zealand, from 2.2% to 1.6%.

  6. In October 2026, Kingi rose from 6th to 5th among Auckland destination restaurants in New Zealand.

How are Tala’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tala’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tala auckland

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How the Brand Demand Index is measured

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