Brandwave

Papaya Global vs RemoFirst:Which is more popular?

In September 2026, Papaya Global and RemoFirst were level in searches among employer of record platforms in New Zealand, with an estimated 10 branded searches each, at 0.06% of the total each. When we asked ChatGPT and Google AI Overviews about employer of record platforms, RemoFirst appeared in three of the five answers and Papaya Global in none.

Among employer of record platforms in New Zealand in September 2026

Who do people search for more?

Papaya Global and RemoFirst are searched for about as often as each other.

Papaya Global 10 searchesRemoFirst 10 searches

Who does AI mention more?

RemoFirst, mentioned in 3 of 5 answers, Papaya Global in 0

RemoFirst in 3 of 5Papaya Global in 0 of 5

Who does AI recommend more?

RemoFirst, the only one of the two named

RemoFirst first in 3Papaya Global never named

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Top employer of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RemoFirst was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Papaya Global did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Employment Hero3rd
  4. Multiplier4th
  5. RemoFirst5th
  6. Oyster HR6th
  7. G-P–
  8. Pebl–
  9. Atlas HXM–
  10. Papaya Global–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Papaya Global or RemoFirst more popular in search?

This chart shows how often people search Google for Papaya Global and RemoFirst by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.

Papaya Global and RemoFirst among employer of record platforms in New Zealand, by month

Share of searches by month for Papaya Global, RemoFirst. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroG-PDeelMultiplierPeblOyster HRRemoteAtlas HXMPapaya GlobalRemoFirst
Oct 202552.5%42.9%3.1%0.8%0.11%0.11%0.11%0.05%0.11%0.16%
Nov 202552.1%42.6%3.8%0.95%0.11%0.11%0.11%0%0.05%0.16%
Dec 202556.6%37.7%4.1%1%0.07%0.14%0.14%0.07%0.07%0.07%
Jan 202651.5%42%4.6%1.2%0.19%0.13%0.13%0.06%0.06%0.19%
Feb 202652%42.4%3.8%1.2%0.13%0.19%0.19%0.06%0.06%0.06%
Mar 202656.4%37.6%4.1%1.3%0.11%0.06%0.11%0.06%0.06%0.17%
Apr 202656.1%37.4%4.1%1.5%0.21%0.14%0.21%0.07%0.07%0.28%
May 202659.6%32.5%6%1.3%0.12%0.06%0.12%0.06%0.06%0.12%
Jun 202660.6%33.1%4.4%1.4%0.06%0.06%0.12%0.06%0.06%0.12%
Jul 202661.3%33.4%3.7%1.1%0.12%0.06%0.12%0.06%0.06%0.12%
Aug 202660.7%33.1%4.4%1.1%0.18%0.12%0.12%0.06%0.06%0.12%
Sep 202660.5%33%4.4%1.3%0.31%0.12%0.12%0.06%0.06%0.06%

How has the Papaya Global and RemoFirst comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employer of record platforms in September 2026?

2 changes
  1. In September 2026, Papaya Global rose from 10th to 9th among employer of record platforms in New Zealand.

  2. In September 2026, RemoFirst fell from 7th to 10th among employer of record platforms in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Papaya Global’s and RemoFirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Papaya Global

1 branded search term

  • papaya global

RemoFirst

1 branded search term

  • remofirst

How the Brand Demand Index is measured

Other head-to-heads among employer of record platforms

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