Brandwave

Oyster HR vs Remote:Which is more popular?

In September 2026, Oyster HR and Remote were level in searches among employer of record platforms in New Zealand, with an estimated 20 branded searches each, at 0.12% of the total each. When we asked ChatGPT and Google AI Overviews about employer of record platforms, Remote appeared in all five answers and Oyster HR in one. Remote was mentioned before Oyster HR in every answer.

Among employer of record platforms in New Zealand in September 2026

Who do people search for more?

Oyster HR and Remote are searched for about as often as each other.

Oyster HR 20 searchesRemote 20 searches

Who does AI mention more?

Remote, mentioned in every answer we collected

Remote in 5 of 5Oyster HR in 1 of 5

Who does AI recommend more?

Remote, named ahead of Oyster HR in every answer

Remote first in 5Oyster HR never first

Follow Oyster HR vs Remote and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top employer of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Remote appeared in all five answers. Oyster HR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Remote was listed before Oyster HR in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Employment Hero3rd
  4. Multiplier4th
  5. RemoFirst5th
  6. Oyster HR6th
  7. G-P–
  8. Pebl–
  9. Atlas HXM–
  10. Papaya Global–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Oyster HR or Remote more popular in search?

This chart shows how often people search Google for Oyster HR and Remote by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.

Oyster HR and Remote among employer of record platforms in New Zealand, by month

Share of searches by month for Oyster HR, Remote. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroG-PDeelMultiplierPeblOyster HRRemoteAtlas HXMPapaya GlobalRemoFirst
Oct 202552.5%42.9%3.1%0.8%0.11%0.11%0.11%0.05%0.11%0.16%
Nov 202552.1%42.6%3.8%0.95%0.11%0.11%0.11%0%0.05%0.16%
Dec 202556.6%37.7%4.1%1%0.07%0.14%0.14%0.07%0.07%0.07%
Jan 202651.5%42%4.6%1.2%0.19%0.13%0.13%0.06%0.06%0.19%
Feb 202652%42.4%3.8%1.2%0.13%0.19%0.19%0.06%0.06%0.06%
Mar 202656.4%37.6%4.1%1.3%0.11%0.06%0.11%0.06%0.06%0.17%
Apr 202656.1%37.4%4.1%1.5%0.21%0.14%0.21%0.07%0.07%0.28%
May 202659.6%32.5%6%1.3%0.12%0.06%0.12%0.06%0.06%0.12%
Jun 202660.6%33.1%4.4%1.4%0.06%0.06%0.12%0.06%0.06%0.12%
Jul 202661.3%33.4%3.7%1.1%0.12%0.06%0.12%0.06%0.06%0.12%
Aug 202660.7%33.1%4.4%1.1%0.18%0.12%0.12%0.06%0.06%0.12%
Sep 202660.5%33%4.4%1.3%0.31%0.12%0.12%0.06%0.06%0.06%

How has the Oyster HR and Remote comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employer of record platforms in September 2026?

1 change
  1. In September 2026, Remote rose from 8th to 7th among employer of record platforms in New Zealand.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Oyster HR’s and Remote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oyster HR

2 branded search terms

  • oyster hr
  • oysterhr

Remote

2 branded search terms

  • remote global
  • remote payroll

How the Brand Demand Index is measured

Other head-to-heads among employer of record platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.