Brandwave

Oyster HR vs RemoFirst:Which is more popular?

In September 2026, Oyster HR had more branded searches than RemoFirst among employer of record platforms in New Zealand. Oyster HR had about 20 branded searches, while RemoFirst had 10. Oyster HR made up 0.12% of all employer of record platform searches we track, and RemoFirst accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about employer of record platforms, RemoFirst appeared in three of the five answers and Oyster HR in one. RemoFirst was mentioned before Oyster HR in every answer that named either.

Among employer of record platforms in New Zealand in September 2026

Who do people search for more?

Oyster HR, about 2 searches for every 1 for RemoFirst

Oyster HR 20 searchesRemoFirst 10 searches

Who does AI mention more?

RemoFirst, mentioned in 3 of 5 answers, Oyster HR in 1

RemoFirst in 3 of 5Oyster HR in 1 of 5

Who does AI recommend more?

RemoFirst, named ahead of Oyster HR in 3 of 3 answers

RemoFirst first in 3Oyster HR never first

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Top employer of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RemoFirst was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oyster HR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RemoFirst was listed before Oyster HR in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Employment Hero3rd
  4. Multiplier4th
  5. RemoFirst5th
  6. Oyster HR6th
  7. G-P–
  8. Pebl–
  9. Atlas HXM–
  10. Papaya Global–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Oyster HR or RemoFirst more popular in search?

This chart shows how often people search Google for Oyster HR and RemoFirst by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.

Oyster HR and RemoFirst among employer of record platforms in New Zealand, by month

Share of searches by month for Oyster HR, RemoFirst. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroG-PDeelMultiplierPeblOyster HRRemoteAtlas HXMPapaya GlobalRemoFirst
Oct 202552.5%42.9%3.1%0.8%0.11%0.11%0.11%0.05%0.11%0.16%
Nov 202552.1%42.6%3.8%0.95%0.11%0.11%0.11%0%0.05%0.16%
Dec 202556.6%37.7%4.1%1%0.07%0.14%0.14%0.07%0.07%0.07%
Jan 202651.5%42%4.6%1.2%0.19%0.13%0.13%0.06%0.06%0.19%
Feb 202652%42.4%3.8%1.2%0.13%0.19%0.19%0.06%0.06%0.06%
Mar 202656.4%37.6%4.1%1.3%0.11%0.06%0.11%0.06%0.06%0.17%
Apr 202656.1%37.4%4.1%1.5%0.21%0.14%0.21%0.07%0.07%0.28%
May 202659.6%32.5%6%1.3%0.12%0.06%0.12%0.06%0.06%0.12%
Jun 202660.6%33.1%4.4%1.4%0.06%0.06%0.12%0.06%0.06%0.12%
Jul 202661.3%33.4%3.7%1.1%0.12%0.06%0.12%0.06%0.06%0.12%
Aug 202660.7%33.1%4.4%1.1%0.18%0.12%0.12%0.06%0.06%0.12%
Sep 202660.5%33%4.4%1.3%0.31%0.12%0.12%0.06%0.06%0.06%

How has the Oyster HR and RemoFirst comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Oyster HR took it in December 2025, RemoFirst took it in January 2026, Oyster HR took it in February 2026, RemoFirst took it in March 2026, Oyster HR took it in September 2026.
  • Across the 12 months ending September 2026, Oyster HR’s share of searches among employer of record platforms in New Zealand moved from 0.11% to 0.12%, and its estimated monthly branded searches held steady at 20.
  • Across the 12 months ending September 2026, RemoFirst’s share of searches among employer of record platforms in New Zealand moved from 0.16% to 0.06%, and its estimated monthly branded searches moved from 30 to 10.

How did search popularity change for New Zealand employer of record platforms in September 2026?

1 change

  1. In September 2026, RemoFirst fell from 7th to 10th among employer of record platforms in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Oyster HR’s and RemoFirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oyster HR

2 branded search terms

  • oyster hr
  • oysterhr

RemoFirst

1 branded search term

  • remofirst

How the Brand Demand Index is measured

Other head-to-heads among employer of record platforms

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