Brandwave

Oyster HR vs Papaya Global:Which is more popular?

In September 2026, Oyster HR had more branded searches than Papaya Global among employer of record platforms in New Zealand. Oyster HR had about 20 branded searches, while Papaya Global had 10. Oyster HR made up 0.12% of all employer of record platform searches we track, and Papaya Global accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about employer of record platforms, Oyster HR appeared in one of the five answers and Papaya Global in none.

Among employer of record platforms in New Zealand in September 2026

Who do people search for more?

Oyster HR, about 2 searches for every 1 for Papaya Global

Oyster HR 20 searchesPapaya Global 10 searches

Who does AI mention more?

Oyster HR, mentioned in 1 of 5 answers, Papaya Global in 0

Oyster HR in 1 of 5Papaya Global in 0 of 5

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Top employer of record platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oyster HR was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Papaya Global did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deel1st
  2. Remote2nd
  3. Employment Hero3rd
  4. Multiplier4th
  5. RemoFirst5th
  6. Oyster HR6th
  7. G-P–
  8. Pebl–
  9. Atlas HXM–
  10. Papaya Global–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about employer of record platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Oyster HR or Papaya Global more popular in search?

This chart shows how often people search Google for Oyster HR and Papaya Global by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.

Oyster HR and Papaya Global among employer of record platforms in New Zealand, by month

Share of searches by month for Oyster HR, Papaya Global. The figures are in the table below the chart.

View monthly share of searches table
MonthEmployment HeroG-PDeelMultiplierPeblOyster HRRemoteAtlas HXMPapaya GlobalRemoFirst
Oct 202552.5%42.9%3.1%0.8%0.11%0.11%0.11%0.05%0.11%0.16%
Nov 202552.1%42.6%3.8%0.95%0.11%0.11%0.11%0%0.05%0.16%
Dec 202556.6%37.7%4.1%1%0.07%0.14%0.14%0.07%0.07%0.07%
Jan 202651.5%42%4.6%1.2%0.19%0.13%0.13%0.06%0.06%0.19%
Feb 202652%42.4%3.8%1.2%0.13%0.19%0.19%0.06%0.06%0.06%
Mar 202656.4%37.6%4.1%1.3%0.11%0.06%0.11%0.06%0.06%0.17%
Apr 202656.1%37.4%4.1%1.5%0.21%0.14%0.21%0.07%0.07%0.28%
May 202659.6%32.5%6%1.3%0.12%0.06%0.12%0.06%0.06%0.12%
Jun 202660.6%33.1%4.4%1.4%0.06%0.06%0.12%0.06%0.06%0.12%
Jul 202661.3%33.4%3.7%1.1%0.12%0.06%0.12%0.06%0.06%0.12%
Aug 202660.7%33.1%4.4%1.1%0.18%0.12%0.12%0.06%0.06%0.12%
Sep 202660.5%33%4.4%1.3%0.31%0.12%0.12%0.06%0.06%0.06%

How has the Oyster HR and Papaya Global comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand employer of record platforms in September 2026?

1 change

  1. In September 2026, Papaya Global rose from 10th to 9th among employer of record platforms in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Oyster HR’s and Papaya Global’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oyster HR

2 branded search terms

  • oyster hr
  • oysterhr

Papaya Global

1 branded search term

  • papaya global

How the Brand Demand Index is measured

Other head-to-heads among employer of record platforms

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