Oyster Bay vs Yealands:Which is more popular by branded search in New Zealand?
In August 2026, Oyster Bay had more branded searches than Yealands among wine brands in New Zealand. Oyster Bay was estimated to have 1.2K branded searches compared to Yealands’ 970, and held a 4% Share of Search versus Yealands’ 3.2%.
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Which is more popular in search, Oyster Bay or Yealands?
Compare the New Zealand wine brands people search for most. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oyster Bay, Yealands. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudy Bay | Church Road | Matua | Saint Clair | Villa Maria | Stoneleigh | Oyster Bay | Yealands | Kim Crawford | Mud House | Giesen | Brancott Estate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 27.6% | 9.4% | 7.9% | 7.5% | 2.4% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% | 1.6% |
| Nov 2025 | 41.6% | 20.3% | 8.2% | 7.4% | 6.9% | 2.3% | 3.2% | 3.1% | 2.2% | 2.3% | 1.4% | 1.2% |
| Dec 2025 | 41.7% | 23.4% | 6.5% | 5.9% | 5.8% | 2.5% | 4.1% | 2% | 1.9% | 3.5% | 1.4% | 1.3% |
| Jan 2026 | 40.7% | 24.9% | 7.2% | 6.4% | 6.1% | 2.7% | 2.8% | 2.2% | 1.9% | 2.3% | 1.3% | 1.3% |
| Feb 2026 | 41.5% | 22.3% | 8% | 7.5% | 5.8% | 2.3% | 3% | 2.4% | 2.5% | 2.2% | 1.3% | 1.2% |
| Mar 2026 | 35.6% | 21.1% | 11.9% | 8.2% | 6.9% | 3% | 3% | 2.7% | 2.4% | 2.4% | 1.4% | 1.4% |
| Apr 2026 | 33.2% | 24.1% | 12% | 7.9% | 5.6% | 3.3% | 3.6% | 2.5% | 2.7% | 2.5% | 1.6% | 1.1% |
| May 2026 | 27.9% | 24.7% | 12% | 8.7% | 8.8% | 2.8% | 4% | 2.5% | 3.2% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 24.9% | 22% | 19.8% | 6.8% | 8.2% | 3.3% | 3.8% | 2.8% | 2.3% | 2.7% | 2.1% | 1.2% |
| Jul 2026 | 27.1% | 27.3% | 12.1% | 7.5% | 6.7% | 3.8% | 4.4% | 2.3% | 2.8% | 2.7% | 1.9% | 1.4% |
| Aug 2026 | 27.4% | 23.8% | 13.5% | 7.5% | 7.3% | 4.2% | 4% | 3.2% | 2.8% | 2.8% | 2.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Oyster Bay and Yealands comparison changed over the last 12 months?
3 findings
- Oyster Bay was ahead of Yealands in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oyster Bay’s estimated Share of Search among wine brands in New Zealand moved from 3.4% to 4%, and its estimated monthly branded searches moved from 1.3K to 1.2K.
- Across the 11 months ending August 2026, Yealands’ estimated Share of Search among wine brands in New Zealand moved from 2.8% to 3.2%, and its estimated monthly branded searches moved from 1.1K to 970.
How did search popularity change for New Zealand wine brands in August 2026?
2 changes
In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%.
In August 2026, Oyster Bay fell from 6th to 7th among wine brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Oyster Bay’s and Yealands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oyster Bay
5 branded search terms
- oyster bay pinot noir
- oyster bay rose wine
- oyster bay sauvignon blanc
- oyster bay sparkling wine
- oyster bay wine
Yealands
10 branded search terms
- peter yealands
- yealands
- yealands co nz
- yealands near me
- yealands new zealand
- yealands nz
- yealands pinot noir
- yealands rose
- yealands sauvignon
- yealands wine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.