Oyster Bay vs Stoneleigh:Which is more popular by branded search in New Zealand?
In August 2026, Oyster Bay and Stoneleigh were level on Share of Search among wine brands in New Zealand, with an estimated 1.2K versus 1.3K branded searches, at 4% and 4.2% estimated Share of Search.
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Which is more popular in search, Oyster Bay or Stoneleigh?
Compare the New Zealand wine brands people search for most. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stoneleigh, Oyster Bay. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudy Bay | Church Road | Matua | Saint Clair | Villa Maria | Stoneleigh | Oyster Bay | Yealands | Kim Crawford | Mud House | Giesen | Brancott Estate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 27.6% | 9.4% | 7.9% | 7.5% | 2.4% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% | 1.6% |
| Nov 2025 | 41.6% | 20.3% | 8.2% | 7.4% | 6.9% | 2.3% | 3.2% | 3.1% | 2.2% | 2.3% | 1.4% | 1.2% |
| Dec 2025 | 41.7% | 23.4% | 6.5% | 5.9% | 5.8% | 2.5% | 4.1% | 2% | 1.9% | 3.5% | 1.4% | 1.3% |
| Jan 2026 | 40.7% | 24.9% | 7.2% | 6.4% | 6.1% | 2.7% | 2.8% | 2.2% | 1.9% | 2.3% | 1.3% | 1.3% |
| Feb 2026 | 41.5% | 22.3% | 8% | 7.5% | 5.8% | 2.3% | 3% | 2.4% | 2.5% | 2.2% | 1.3% | 1.2% |
| Mar 2026 | 35.6% | 21.1% | 11.9% | 8.2% | 6.9% | 3% | 3% | 2.7% | 2.4% | 2.4% | 1.4% | 1.4% |
| Apr 2026 | 33.2% | 24.1% | 12% | 7.9% | 5.6% | 3.3% | 3.6% | 2.5% | 2.7% | 2.5% | 1.6% | 1.1% |
| May 2026 | 27.9% | 24.7% | 12% | 8.7% | 8.8% | 2.8% | 4% | 2.5% | 3.2% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 24.9% | 22% | 19.8% | 6.8% | 8.2% | 3.3% | 3.8% | 2.8% | 2.3% | 2.7% | 2.1% | 1.2% |
| Jul 2026 | 27.1% | 27.3% | 12.1% | 7.5% | 6.7% | 3.8% | 4.4% | 2.3% | 2.8% | 2.7% | 1.9% | 1.4% |
| Aug 2026 | 27.4% | 23.8% | 13.5% | 7.5% | 7.3% | 4.2% | 4% | 3.2% | 2.8% | 2.8% | 2.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Oyster Bay and Stoneleigh comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Stoneleigh took it in August 2026.
- Across the 11 months ending August 2026, Oyster Bay’s estimated Share of Search among wine brands in New Zealand moved from 3.4% to 4%, and its estimated monthly branded searches moved from 1.3K to 1.2K.
- Across the 11 months ending August 2026, Stoneleigh’s estimated Share of Search among wine brands in New Zealand moved from 2.4% to 4.2%, and its estimated monthly branded searches moved from 910 to 1.3K.
How did search popularity change for New Zealand wine brands in August 2026?
2 changes
Stoneleigh’s estimated Share of Search among wine brands in New Zealand has gained ground for 3 months in a row, from 2.8% to 4.2% in August 2026.
In August 2026, Oyster Bay fell from 6th to 7th among wine brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Oyster Bay’s and Stoneleigh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Oyster Bay
5 branded search terms
- oyster bay pinot noir
- oyster bay rose wine
- oyster bay sauvignon blanc
- oyster bay sparkling wine
- oyster bay wine
Stoneleigh
7 branded search terms
- stoneleigh
- stoneleigh near me
- stoneleigh new zealand
- stoneleigh nz
- stoneleigh pinot noir
- stoneleigh sauvignon blanc
- stoneleigh wine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.