OptiSigns vs Xibo:Which is more popular in New Zealand?
In October 2026, OptiSigns had more branded searches than Xibo among digital signage software in New Zealand. OptiSigns had about 80 branded searches, while Xibo had 20. OptiSigns made up 18.6% of all digital signage software searches we track, and Xibo accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about digital signage software, OptiSigns appeared in four of the five answers and Xibo in two. OptiSigns was mentioned before Xibo in every answer that named either.
Who do people search for more?
OptiSigns, about 4 searches for every 1 for Xibo
Who does AI mention more?
OptiSigns, mentioned in 4 of 5 answers, Xibo in 2
Who does AI recommend more?
OptiSigns, named ahead of Xibo in 4 of 4 answers
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Top digital signage software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OptiSigns was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xibo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OptiSigns was listed before Xibo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Yodeck1st
ScreenCloud2nd- OptiSigns3rd
Xibo4th
Rise Vision5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yodeck5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ScreenCloud5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OptiSigns4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xibo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rise Vision1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about digital signage software
5 answers
Asked ChatGPT
“Which digital signage platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital signage platforms in New Zealand?”
Asked ChatGPT
“What's the best digital signage platform in New Zealand for running screens?”
Searched Google, AI Overview
“digital signage software”
Searched Google, AI Overview
“screen display software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is OptiSigns or Xibo more popular in search?
This chart shows how often people search Google for OptiSigns and Xibo by name. Each line represents a brand's share of searches for all five digital signage software we track, month by month, from searches in New Zealand.
Share of searches by month for OptiSigns, Xibo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yodeck | OptiSigns | ScreenCloud | Xibo | Rise Vision |
|---|---|---|---|---|---|
| Nov 2025 | 61.1% | 18.5% | 13% | 3.7% | 3.7% |
| Dec 2025 | 50% | 18.2% | 18.2% | 9.1% | 4.5% |
| Jan 2026 | 54% | 18% | 14% | 8% | 6% |
| Feb 2026 | 54% | 18% | 18% | 6% | 4% |
| Mar 2026 | 47.5% | 16.9% | 20.3% | 8.5% | 6.8% |
| Apr 2026 | 48.9% | 17.8% | 22.2% | 6.7% | 4.4% |
| May 2026 | 50.9% | 22.6% | 15.1% | 5.7% | 5.7% |
| Jun 2026 | 48.3% | 27.6% | 13.8% | 6.9% | 3.4% |
| Jul 2026 | 60% | 18.2% | 14.5% | 5.5% | 1.8% |
| Aug 2026 | 62.3% | 15.1% | 11.3% | 7.5% | 3.8% |
| Sep 2026 | 57.6% | 25.4% | 10.2% | 5.1% | 1.7% |
| Oct 2026 | 62.8% | 18.6% | 11.6% | 4.7% | 2.3% |
How has branded search for OptiSigns and Xibo changed in New Zealand over the last 12 months?
3 findings
- OptiSigns was ahead of Xibo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, OptiSigns’ share of searches among digital signage software in New Zealand moved from 18.5% to 18.6%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 12 months ending October 2026, Xibo’s share of searches among digital signage software in New Zealand moved from 3.7% to 4.7%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand digital signage software in October 2026?
1 change
In October 2026, OptiSigns lost share of searches among digital signage software in New Zealand, from 25.4% to 18.6%.
How are OptiSigns’ and Xibo’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using OptiSigns’ and Xibo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital signage software
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