OpenVPN vs Zscaler Private Access:Which is more popular in New Zealand?
In October 2026, OpenVPN had more branded searches than Zscaler Private Access among zero trust network access platforms in New Zealand. OpenVPN had about 320 branded searches, while Zscaler Private Access had 10. OpenVPN made up 4.4% of all zero trust network access platform searches we track, and Zscaler Private Access accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Zscaler Private Access appeared in three of the five answers and OpenVPN in none.
Who do people search for more?
OpenVPN, about 32 searches for every 1 for Zscaler Private Access
Who does AI mention more?
Zscaler Private Access, mentioned in 3 of 5 answers, OpenVPN in 0
Who does AI recommend more?
Zscaler Private Access, the only one of the two named
Follow OpenVPN vs Zscaler Private Access and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top zero trust network access platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zscaler Private Access was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OpenVPN did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cloudflare One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about zero trust network access platforms
5 answers
Asked ChatGPT
“Which zero trust network access platform should I use in New Zealand?”
Asked ChatGPT
“What are the best zero trust network access platforms in New Zealand?”
Asked ChatGPT
“What's the best zero trust network access platform in New Zealand for secure remote access?”
Searched Google, AI Overview
“zero trust network access platform”
Searched Google, AI Overview
“best remote access software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is OpenVPN or Zscaler Private Access more popular in search?
This chart shows how often people search Google for OpenVPN and Zscaler Private Access by name. Each line represents a brand's share of searches for all eight zero trust network access platforms we track, month by month, from searches in New Zealand.
Share of searches by month for OpenVPN, Zscaler Private Access. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tailscale | OpenVPN | Cloudflare One | Twingate | Microsoft Entra Private Access | NordLayer | Zscaler Private Access | GoodAccess |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 79.2% | 13.1% | 0.55% | 5.7% | 0.27% | 0.55% | 0.27% | 0.27% |
| Dec 2025 | 79.9% | 13.2% | 0.55% | 4.7% | 0.28% | 0.83% | 0.28% | 0.28% |
| Jan 2026 | 81.4% | 10.9% | 0.68% | 5.9% | 0.23% | 0.45% | 0.23% | 0.23% |
| Feb 2026 | 82% | 10.9% | 0.68% | 4.8% | 0.68% | 0.46% | 0.23% | 0.23% |
| Mar 2026 | 84.6% | 9.2% | 0.77% | 4% | 0.38% | 0.58% | 0.19% | 0.19% |
| Apr 2026 | 85.4% | 9.3% | 0.78% | 3.3% | 0.39% | 0.39% | 0.19% | 0.19% |
| May 2026 | 83.8% | 9.1% | 1.3% | 4% | 0.57% | 0.76% | 0.19% | 0.19% |
| Jun 2026 | 83.7% | 9.1% | 2.1% | 3.2% | 0.76% | 0.57% | 0.38% | 0.19% |
| Jul 2026 | 88.5% | 6.4% | 1.5% | 2.3% | 0.49% | 0.49% | 0.16% | 0.16% |
| Aug 2026 | 87.4% | 7.8% | 1.5% | 2.3% | 0.32% | 0.49% | 0.16% | 0.16% |
| Sep 2026 | 89.3% | 6.4% | 1.2% | 1.8% | 0.5% | 0.5% | 0.17% | 0.17% |
| Oct 2026 | 91% | 4.4% | 1.9% | 1.9% | 0.28% | 0.28% | 0.14% | 0% |
How has branded search for OpenVPN and Zscaler Private Access changed in New Zealand over the last 12 months?
3 findings
- OpenVPN was ahead of Zscaler Private Access in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, OpenVPN’s share of searches among zero trust network access platforms in New Zealand moved from 13.1% to 4.4%, and its estimated monthly branded searches moved from 480 to 320.
- Across the 12 months ending October 2026, Zscaler Private Access’ share of searches among zero trust network access platforms in New Zealand moved from 0.27% to 0.14%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand zero trust network access platforms in October 2026?
2 changes
In October 2026, OpenVPN lost share of searches among zero trust network access platforms in New Zealand, from 6.4% to 4.4%.
In October 2026, Zscaler Private Access rose from 8th to 7th among zero trust network access platforms in New Zealand.
How are OpenVPN’s and Zscaler Private Access’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using OpenVPN’s and Zscaler Private Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OpenVPN
1 branded search term
- openvpn
Zscaler Private Access
1 branded search term
- zscaler private access
Other head-to-heads among zero trust network access platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.