One Shot vs Shutterstock:Which is more popular?
In September 2026, Shutterstock had more branded searches than One Shot among stock photo libraries in New Zealand. Shutterstock had about 3,160 branded searches, while One Shot had 480. Shutterstock made up 14% of all stock photo library searches we track, and One Shot accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about stock photo libraries, Shutterstock appeared in four of the five answers and One Shot in three. One Shot was mentioned before Shutterstock in three out of five answers.
Who do people search for more?
Shutterstock, about 7 searches for every 1 for One Shot
Who does AI mention more?
Shutterstock, mentioned in 4 of 5 answers, One Shot in 3
Who does AI recommend more?
One Shot, named ahead of Shutterstock in 3 of 5 answers
Follow One Shot vs Shutterstock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top stock photo libraries in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shutterstock was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. One Shot was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. One Shot was listed before Shutterstock in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Unsplash1st- One Shot2nd
Adobe Stock3rd- Shutterstock4th
iStock5th
Getty Images6th
Alamy–
123RF–
Depositphotos–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Unsplash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adobe Stock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shutterstock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- One Shot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iStock2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Getty Images1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alamy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 123RF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Depositphotos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stock photo libraries
5 answers
Asked ChatGPT
“Which stock photo library should I use in New Zealand?”
Asked ChatGPT
“What are the best stock photo libraries in New Zealand?”
Asked ChatGPT
“What's the best stock photo library in New Zealand for creative projects?”
Searched Google, AI Overview
“stock photos nz”
Searched Google, AI Overview
“royalty free stock photos”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is One Shot or Shutterstock more popular in search?
This chart shows how often people search Google for One Shot and Shutterstock by name. Each line represents a brand's share of searches for all nine stock photo libraries we track, month by month, from searches in New Zealand.
Share of searches by month for Shutterstock, One Shot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Unsplash | Adobe Stock | Shutterstock | iStock | Getty Images | One Shot | Alamy | 123RF | Depositphotos |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 33% | 15.4% | 8.6% | 4.9% | 1.6% | 1.7% | 1.3% | 0.3% |
| Nov 2025 | 29.3% | 35.3% | 16.6% | 9.4% | 4% | 2.1% | 1.5% | 1.4% | 0.39% |
| Dec 2025 | 28.8% | 34.4% | 16.5% | 9.4% | 4.9% | 2.5% | 1.6% | 1.4% | 0.47% |
| Jan 2026 | 31.9% | 31.5% | 15.2% | 8.9% | 6.4% | 2.3% | 1.9% | 1.5% | 0.43% |
| Feb 2026 | 32.3% | 31.9% | 14.9% | 10.9% | 5.3% | 1.5% | 1.5% | 1.3% | 0.31% |
| Mar 2026 | 32.3% | 32% | 14.9% | 11.3% | 4.5% | 1.5% | 2.1% | 1% | 0.32% |
| Apr 2026 | 34.2% | 34% | 12.8% | 9.5% | 4.5% | 2% | 1.9% | 0.71% | 0.37% |
| May 2026 | 36.8% | 29.8% | 14% | 10.3% | 3.9% | 2.6% | 1.6% | 0.62% | 0.33% |
| Jun 2026 | 36.8% | 29.8% | 14.1% | 9.9% | 4.1% | 2.2% | 1.6% | 1.2% | 0.33% |
| Jul 2026 | 37.1% | 29.5% | 13.9% | 9.3% | 4.7% | 2.1% | 2% | 1.2% | 0.22% |
| Aug 2026 | 41.5% | 27.3% | 12.6% | 8.5% | 4.6% | 2% | 1.8% | 1.3% | 0.33% |
| Sep 2026 | 36.3% | 29.3% | 14% | 9.2% | 5.3% | 2.1% | 2% | 1.4% | 0.31% |
How has the One Shot and Shutterstock comparison changed over the last 12 months?
3 findings
- Shutterstock was ahead of One Shot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, One Shot’s share of searches among stock photo libraries in New Zealand moved from 1.6% to 2.1%, and its estimated monthly branded searches held steady at 480.
- Across the 12 months ending September 2026, Shutterstock’s share of searches among stock photo libraries in New Zealand moved from 15.4% to 14%, and its estimated monthly branded searches moved from 4.6K to 3.2K.
How did search popularity change for New Zealand stock photo libraries in September 2026?
1 change
In September 2026, Shutterstock gained share of searches among stock photo libraries in New Zealand, from 12.6% to 14%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using One Shot’s and Shutterstock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
One Shot
1 branded search term
- one shot
Shutterstock
3 branded search terms
- shutterstock
- shutterstock contributor
- shutterstock photos
Other head-to-heads among stock photo libraries
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.