O'Sullivans vs SK Digital:Which is more popular by branded search in New Zealand?
In August 2026, SK Digital had more branded searches than O'Sullivans among cambridge digital marketing agencies in New Zealand. SK Digital was estimated to have 70 branded searches compared to O'Sullivans’ 10, and held an 18.9% Share of Search versus O'Sullivans’ 2.7%.
Follow O'Sullivans vs SK Digital and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, O'Sullivans or SK Digital?
Compare Cambridge digital marketing agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SK Digital, O'Sullivans. The figures are in the table below the chart.
View monthly share of search table
| Month | Lucid Media | Ultimate Web Designs | SK Digital | Waikato Marketing | King Tide | DNP Marketing | O'Sullivans |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 16% | 20% | 4% | 20% | 4% | 0% |
| Nov 2025 | 36.8% | 26.3% | 21.1% | 5.3% | 5.3% | 5.3% | 0% |
| Dec 2025 | 41.2% | 29.4% | 17.6% | 0% | 5.9% | 5.9% | 0% |
| Jan 2026 | 28.1% | 46.9% | 15.6% | 3.1% | 3.1% | 3.1% | 0% |
| Feb 2026 | 31.8% | 36.4% | 18.2% | 4.5% | 4.5% | 4.5% | 0% |
| Mar 2026 | 34.6% | 34.6% | 15.4% | 3.8% | 3.8% | 3.8% | 3.8% |
| Apr 2026 | 24.2% | 48.5% | 12.1% | 3% | 6.1% | 3% | 3% |
| May 2026 | 18.4% | 61.2% | 10.2% | 2% | 4.1% | 2% | 2% |
| Jun 2026 | 21.2% | 53.8% | 13.5% | 0% | 5.8% | 3.8% | 1.9% |
| Jul 2026 | 15.4% | 59% | 12.8% | 2.6% | 5.1% | 2.6% | 2.6% |
| Aug 2026 | 29.7% | 24.3% | 18.9% | 13.5% | 8.1% | 2.7% | 2.7% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the O'Sullivans and SK Digital comparison changed over the last 12 months?
3 findings
- SK Digital was ahead of O'Sullivans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, O'Sullivans’ estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 0% to 2.7%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, SK Digital’s estimated Share of Search among cambridge digital marketing agencies in New Zealand moved from 20% to 18.9%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand cambridge digital marketing agencies in August 2026?
2 changes
In August 2026, Waikato Marketing overtook O'Sullivans to rank 4th among cambridge digital marketing agencies in New Zealand, at 13.5%.
In August 2026, SK Digital gained estimated Share of Search among cambridge digital marketing agencies in New Zealand, from 12.8% to 18.9%.
How each brand is measured
Brandwave collects information about searches that people make online using O'Sullivans’ and SK Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
O'Sullivans
1 branded search term
- osullivans marketing
SK Digital
2 branded search terms
- sk digital
- skdigital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.