NordLayer vs Zscaler Private Access:Which is more popular?

In September 2026, NordLayer had more branded searches than Zscaler Private Access among zero trust network access platforms in New Zealand. NordLayer had about 30 branded searches, while Zscaler Private Access had 10. NordLayer made up 0.5% of all zero trust network access platform searches we track, and Zscaler Private Access accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Zscaler Private Access appeared in three of the five answers and NordLayer in none.

Among zero trust network access platforms in New Zealand in September 2026

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zscaler Private Access was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NordLayer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Microsoft Entra Private Access	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Zscaler Private Access	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Cloudflare One	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Tailscale	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Twingate	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
OpenVPN	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
NordLayer	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
GoodAccess	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Microsoft Entra Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zscaler Private Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tailscale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twingate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NordLayer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Asked ChatGPT
“Which zero trust network access platform should I use in New Zealand?”
Asked ChatGPT
“What are the best zero trust network access platforms in New Zealand?”
1. 1Zscaler Private Access
2. 2Microsoft Entra Private Access
Asked ChatGPT
“What's the best zero trust network access platform in New Zealand for secure remote access?”
Searched Google, AI Overview
“zero trust network access platform”
1. 1Tailscale
Searched Google, AI Overview
“best remote access software”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NordLayer or Zscaler Private Access more popular in search?

This chart shows how often people search Google for NordLayer and Zscaler Private Access by name. Each line represents a brand's share of searches for all eight zero trust network access platforms we track, month by month, from searches in New Zealand.

NordLayer and Zscaler Private Access among zero trust network access platforms in New Zealand, by month

Month	Tailscale	OpenVPN	Twingate	Cloudflare One	Microsoft Entra Private Access	NordLayer	GoodAccess	Zscaler Private Access
Oct 2025	76.7%	12.7%	8.5%	0.26%	0.53%	0.53%	0.26%	0.53%
Nov 2025	79.2%	13.1%	5.7%	0.55%	0.27%	0.55%	0.27%	0.27%
Dec 2025	79.9%	13.2%	4.7%	0.55%	0.28%	0.83%	0.28%	0.28%
Jan 2026	81.4%	10.9%	5.9%	0.68%	0.23%	0.45%	0.23%	0.23%
Feb 2026	82%	10.9%	4.8%	0.68%	0.68%	0.46%	0.23%	0.23%
Mar 2026	84.6%	9.2%	4%	0.77%	0.38%	0.58%	0.19%	0.19%
Apr 2026	85.4%	9.3%	3.3%	0.78%	0.39%	0.39%	0.19%	0.19%
May 2026	83.8%	9.1%	4%	1.3%	0.57%	0.76%	0.19%	0.19%
Jun 2026	83.7%	9.1%	3.2%	2.1%	0.76%	0.57%	0.19%	0.38%
Jul 2026	88.5%	6.4%	2.3%	1.5%	0.49%	0.49%	0.16%	0.16%
Aug 2026	87.4%	7.8%	2.3%	1.5%	0.32%	0.49%	0.16%	0.16%
Sep 2026	89.3%	6.4%	1.8%	1.2%	0.5%	0.5%	0.17%	0.17%

How has the NordLayer and Zscaler Private Access comparison changed over the last 12 months?

3 findings

NordLayer was ahead of Zscaler Private Access in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, NordLayer’s share of searches among zero trust network access platforms in New Zealand moved from 0.53% to 0.5%, and its estimated monthly branded searches moved from 20 to 30.
Across the 12 months ending September 2026, Zscaler Private Access’ share of searches among zero trust network access platforms in New Zealand moved from 0.53% to 0.17%, and its estimated monthly branded searches moved from 20 to 10.

How did search popularity change for New Zealand zero trust network access platforms in September 2026?

2 changes

In September 2026, NordLayer fell from 5th to 6th among zero trust network access platforms in New Zealand.
Estimated monthly branded searches for Zscaler Private Access in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NordLayer’s and Zscaler Private Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.