NitroPack vs WP Rocket:Which is more popular by branded search in New Zealand?
In August 2026, WP Rocket had more branded searches than NitroPack among WordPress performance plugins in New Zealand. WP Rocket was estimated to have 240 branded searches compared to NitroPack’s 20, and held a 75% Share of Search versus NitroPack’s 6.3%.
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Which is more popular in search, NitroPack or WP Rocket?
Compare WordPress caching and performance tools available to New Zealand website owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WP Rocket, NitroPack. The figures are in the table below the chart.
View monthly share of search table
| Month | WP Rocket | LiteSpeed Cache | NitroPack | W3 Total Cache | WP Fastest Cache |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 18.8% | 12.5% | 18.8% | 6.3% |
| Nov 2025 | 54.5% | 15.2% | 21.2% | 6.1% | 3% |
| Dec 2025 | 53.8% | 19.2% | 11.5% | 7.7% | 7.7% |
| Jan 2026 | 50% | 18.8% | 15.6% | 9.4% | 6.3% |
| Feb 2026 | 66.7% | 9.1% | 12.1% | 6.1% | 6.1% |
| Mar 2026 | 58.8% | 11.8% | 11.8% | 8.8% | 8.8% |
| Apr 2026 | 58.1% | 16.1% | 9.7% | 9.7% | 6.5% |
| May 2026 | 58.6% | 13.8% | 13.8% | 3.4% | 10.3% |
| Jun 2026 | 55.9% | 14.7% | 11.8% | 8.8% | 8.8% |
| Jul 2026 | 61.5% | 15.4% | 11.5% | 7.7% | 3.8% |
| Aug 2026 | 75% | 12.5% | 6.3% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the NitroPack and WP Rocket comparison changed over the last 12 months?
3 findings
- WP Rocket was ahead of NitroPack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NitroPack’s estimated Share of Search among WordPress performance plugins in New Zealand moved from 12.5% to 6.3%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 11 months ending August 2026, WP Rocket’s estimated Share of Search among WordPress performance plugins in New Zealand moved from 43.8% to 75%, and its estimated monthly branded searches moved from 140 to 240.
How did search popularity change for New Zealand WordPress performance plugins in August 2026?
2 changes
In August 2026, WP Rocket gained estimated Share of Search among WordPress performance plugins in New Zealand, from 61.5% to 75%.
In August 2026, NitroPack lost estimated Share of Search among WordPress performance plugins in New Zealand, from 11.5% to 6.3%.
How each brand is measured
Brandwave collects information about searches that people make online using NitroPack’s and WP Rocket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NitroPack
9 branded search terms
- nitropack
- nitropack cache
- nitropack for wordpress
- nitropack free plan
- nitropack plans
- nitropack plugin
- nitropack price
- nitropack wordpress
- nitropack wordpress plugin
WP Rocket
28 branded search terms
- https wp rocket me
- woocommerce wp rocket
- wp media wp rocket
- wp rocket
- wp rocket and elementor
- wp rocket black friday
- wp rocket black friday deal
- wp rocket cache
- wp rocket cache plugin
- wp rocket cheap
- wp rocket cost
- wp rocket discount
- wp rocket elementor
- wp rocket for wordpress
- wp rocket infinite
- wp rocket me
- wp rocket plug in
- wp rocket plugin
- wp rocket plugin for wordpress
- wp rocket plugin price
- wp rocket plugin wordpress
- wp rocket pricing
- wp rocket pro
- wp rocket rocket insights
- wp rocket wordpress
- wp rocket wordpress plugin
- wp rocket wp plugin
- wprocket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.