Murf AI vs WellSaid:Which is more popular by branded search in New Zealand?
In August 2026, Murf AI had more branded searches than WellSaid among AI voice generators in New Zealand. Murf AI was estimated to have 120 branded searches compared to WellSaid’s 20, and held a 1.2% Share of Search versus WellSaid’s 0.19%.
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Which is more popular in search, Murf AI or WellSaid?
Compare the AI voice, voiceover and text-to-speech tools New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Murf AI, WellSaid. The figures are in the table below the chart.
View monthly share of search table
| Month | ElevenLabs | Speechify | Murf AI | WellSaid |
|---|---|---|---|---|
| Oct 2025 | 83.7% | 12.9% | 3.1% | 0.26% |
| Nov 2025 | 82.8% | 13.4% | 3.3% | 0.51% |
| Dec 2025 | 85.1% | 11.5% | 3% | 0.4% |
| Jan 2026 | 85.2% | 12.3% | 2.3% | 0.23% |
| Feb 2026 | 83.4% | 13.7% | 2.6% | 0.21% |
| Mar 2026 | 78.8% | 19.2% | 1.8% | 0.19% |
| Apr 2026 | 85.2% | 12.7% | 1.9% | 0.2% |
| May 2026 | 81.3% | 16.7% | 1.7% | 0.26% |
| Jun 2026 | 87% | 11.3% | 1.5% | 0.28% |
| Jul 2026 | 89.2% | 9.6% | 1.1% | 0.18% |
| Aug 2026 | 87.9% | 10.8% | 1.2% | 0.19% |
| Sep 2026 | — | — | — | — |
How has the Murf AI and WellSaid comparison changed over the last 12 months?
3 findings
- Murf AI was ahead of WellSaid in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Murf AI’s estimated Share of Search among AI voice generators in New Zealand moved from 3.1% to 1.2%, and its estimated monthly branded searches moved from 240 to 120.
- Across the 11 months ending August 2026, WellSaid’s estimated Share of Search among AI voice generators in New Zealand moved from 0.26% to 0.19%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand AI voice generators in August 2026?
1 change
Estimated monthly branded searches for Murf AI in New Zealand fell 50% over 11 measured months, from 240 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Murf AI’s and WellSaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.