Multiplier vs Pebl:Which is more popular?
In September 2026, Multiplier had more branded searches than Pebl among employer of record platforms in New Zealand. Multiplier had about 220 branded searches, while Pebl had 50. Multiplier made up 1.3% of all employer of record platform searches we track, and Pebl accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about employer of record platforms, Multiplier appeared in three of the five answers and Pebl in none.
Who do people search for more?
Multiplier, about 4 searches for every 1 for Pebl
Who does AI mention more?
Multiplier, mentioned in 3 of 5 answers, Pebl in 0
Who does AI recommend more?
Multiplier, the only one of the two named
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Top employer of record platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Multiplier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Pebl did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deel1st
Remote2nd
Employment Hero3rd- Multiplier4th
RemoFirst5th
Oyster HR6th
G-P–
Pebl–
Atlas HXM–
Papaya Global–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employment Hero3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Multiplier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RemoFirst3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oyster HR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- G-P0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pebl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Atlas HXM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Papaya Global0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employer of record platforms
5 answers
Asked ChatGPT
“Which employer of record platform should I use in New Zealand?”
Asked ChatGPT
“What are the best employer of record platforms in New Zealand?”
Asked ChatGPT
“What's the best employer of record platform in New Zealand for hiring staff overseas?”
Searched Google, AI Overview
“employer of record platform”
Searched Google, AI Overview
“global hiring platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Multiplier or Pebl more popular in search?
This chart shows how often people search Google for Multiplier and Pebl by name. Each line represents a brand's share of searches for all ten employer of record platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Multiplier, Pebl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Employment Hero | G-P | Deel | Multiplier | Pebl | Oyster HR | Remote | Atlas HXM | Papaya Global | RemoFirst |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.5% | 42.9% | 3.1% | 0.8% | 0.11% | 0.11% | 0.11% | 0.05% | 0.11% | 0.16% |
| Nov 2025 | 52.1% | 42.6% | 3.8% | 0.95% | 0.11% | 0.11% | 0.11% | 0% | 0.05% | 0.16% |
| Dec 2025 | 56.6% | 37.7% | 4.1% | 1% | 0.07% | 0.14% | 0.14% | 0.07% | 0.07% | 0.07% |
| Jan 2026 | 51.5% | 42% | 4.6% | 1.2% | 0.19% | 0.13% | 0.13% | 0.06% | 0.06% | 0.19% |
| Feb 2026 | 52% | 42.4% | 3.8% | 1.2% | 0.13% | 0.19% | 0.19% | 0.06% | 0.06% | 0.06% |
| Mar 2026 | 56.4% | 37.6% | 4.1% | 1.3% | 0.11% | 0.06% | 0.11% | 0.06% | 0.06% | 0.17% |
| Apr 2026 | 56.1% | 37.4% | 4.1% | 1.5% | 0.21% | 0.14% | 0.21% | 0.07% | 0.07% | 0.28% |
| May 2026 | 59.6% | 32.5% | 6% | 1.3% | 0.12% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Jun 2026 | 60.6% | 33.1% | 4.4% | 1.4% | 0.06% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Jul 2026 | 61.3% | 33.4% | 3.7% | 1.1% | 0.12% | 0.06% | 0.12% | 0.06% | 0.06% | 0.12% |
| Aug 2026 | 60.7% | 33.1% | 4.4% | 1.1% | 0.18% | 0.12% | 0.12% | 0.06% | 0.06% | 0.12% |
| Sep 2026 | 60.5% | 33% | 4.4% | 1.3% | 0.31% | 0.12% | 0.12% | 0.06% | 0.06% | 0.06% |
How has the Multiplier and Pebl comparison changed over the last 12 months?
3 findings
- Multiplier was ahead of Pebl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Multiplier’s share of searches among employer of record platforms in New Zealand moved from 0.8% to 1.3%, and its estimated monthly branded searches moved from 150 to 220.
- Across the 12 months ending September 2026, Pebl’s share of searches among employer of record platforms in New Zealand moved from 0.11% to 0.31%, and its estimated monthly branded searches moved from 20 to 50.
How did search popularity change for New Zealand employer of record platforms in September 2026?
2 changes
Estimated monthly branded searches for Pebl in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.
Estimated monthly branded searches for Multiplier in New Zealand rose 46.7% over 12 measured months, from 150 to 220 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Multiplier’s and Pebl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Multiplier
2 branded search terms
- multiplier eor
- multiplier hr
Pebl
1 branded search term
- pebl
Other head-to-heads among employer of record platforms
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