Brandwave

Mt Dobson vs Porters:Which is more popular by branded search in New Zealand?

In August 2026, Mt Dobson and Porters were level on Share of Search among ski areas in New Zealand, with an estimated 24.8K versus 25.7K branded searches, at 2.5% and 2.6% estimated Share of Search.

Share of Search among ski areas in New Zealand in August 2026Which is more popular in search, Mt Dobson or Porters?
Mt Dobson2.5%24.8K searches
vs
Porters2.6%25.7K searches

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Which is more popular in search, Mt Dobson or Porters?

Compare the New Zealand ski areas skiers and snowboarders choose between each winter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mt Dobson and Porters among ski areas in New Zealand, by month

Share of Search by month for Porters, Mt Dobson. The figures are in the table below the chart.

View monthly share of search table
MonthMt RuapehuMt HuttCardronaCoronet PeakThe RemarkablesTreble ConeRoundhillPortersMt DobsonMt Cheeseman
Oct 202538.3%19.9%19.3%8.5%8.7%2.5%0.75%0.55%1.1%0.43%
Nov 202537.2%7.9%28.6%13.1%5.9%3.5%1.1%0.63%1.5%0.5%
Dec 202530.4%8.9%31.5%15.1%7.3%3.4%1%0.48%1.4%0.45%
Jan 202630.2%8.9%32.2%15.3%6.7%3.1%1.3%0.49%1.5%0.44%
Feb 202633.4%11.9%29.5%12.7%5.5%3.4%1.1%0.49%1.4%0.54%
Mar 202635.2%12.3%27.6%12%5.9%2.8%1.3%0.56%1.5%0.83%
Apr 202635.6%14.6%25.3%11%5.4%2.9%1.5%0.93%2.2%0.58%
May 202642.8%14%18.4%13.2%4.4%2.1%1.8%1.1%1.6%0.52%
Jun 202627.2%27.1%14.7%18.5%5%2%2%1.2%1.9%0.36%
Jul 202630%22.1%14%13.1%7%3.9%3.4%3.1%2.8%0.6%
Aug 202628.6%18.7%16.2%13.6%8.3%5.9%2.9%2.6%2.5%0.73%
Sep 2026——————————

How has the Mt Dobson and Porters comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Porters took it in July 2026.
  • Across the 11 months ending August 2026, Mt Dobson’s estimated Share of Search among ski areas in New Zealand moved from 1.1% to 2.5%, and its estimated monthly branded searches moved from 2.1K to 24.8K.
  • Across the 11 months ending August 2026, Porters’ estimated Share of Search among ski areas in New Zealand moved from 0.55% to 2.6%, and its estimated monthly branded searches moved from 1.1K to 25.7K.

How did search popularity change for New Zealand ski areas in August 2026?

  1. Estimated monthly branded searches for Porters in New Zealand rose 2301.9% over 11 measured months, from 1.1K to 25.7K in August 2026.

  2. Estimated monthly branded searches for Mt Dobson in New Zealand rose 1104.4% over 11 measured months, from 2.1K to 24.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mt Dobson’s and Porters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mt Dobson

16 branded search terms

  • dobson co nz
  • mount dobson
  • mount dobson snow report
  • mount dobson weather
  • mount dobson webcam
  • mt dobson
  • mt dobson forecast
  • mt dobson near me
  • mt dobson ski
  • mt dobson ski field
  • mt dobson snow forecast
  • mt dobson snow report
  • mt dobson weather
  • mt dobson webcam
  • mtdobson
  • weather mt dobson

Porters

3 branded search terms

  • porters ski area
  • porters snow report
  • porters weather

How the Brand Demand Index is measured

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