Mt Dobson vs Mt Hutt:Which is more popular by branded search in New Zealand?
In August 2026, Mt Hutt had more branded searches than Mt Dobson among ski areas in New Zealand. Mt Hutt was estimated to have 183K branded searches compared to Mt Dobson’s 24.8K, and held an 18.7% Share of Search versus Mt Dobson’s 2.5%.
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Which is more popular in search, Mt Dobson or Mt Hutt?
Compare the New Zealand ski areas skiers and snowboarders choose between each winter. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mt Hutt, Mt Dobson. The figures are in the table below the chart.
View monthly share of search table
| Month | Mt Ruapehu | Mt Hutt | Cardrona | Coronet Peak | The Remarkables | Treble Cone | Roundhill | Porters | Mt Dobson | Mt Cheeseman |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 19.9% | 19.3% | 8.5% | 8.7% | 2.5% | 0.75% | 0.55% | 1.1% | 0.43% |
| Nov 2025 | 37.2% | 7.9% | 28.6% | 13.1% | 5.9% | 3.5% | 1.1% | 0.63% | 1.5% | 0.5% |
| Dec 2025 | 30.4% | 8.9% | 31.5% | 15.1% | 7.3% | 3.4% | 1% | 0.48% | 1.4% | 0.45% |
| Jan 2026 | 30.2% | 8.9% | 32.2% | 15.3% | 6.7% | 3.1% | 1.3% | 0.49% | 1.5% | 0.44% |
| Feb 2026 | 33.4% | 11.9% | 29.5% | 12.7% | 5.5% | 3.4% | 1.1% | 0.49% | 1.4% | 0.54% |
| Mar 2026 | 35.2% | 12.3% | 27.6% | 12% | 5.9% | 2.8% | 1.3% | 0.56% | 1.5% | 0.83% |
| Apr 2026 | 35.6% | 14.6% | 25.3% | 11% | 5.4% | 2.9% | 1.5% | 0.93% | 2.2% | 0.58% |
| May 2026 | 42.8% | 14% | 18.4% | 13.2% | 4.4% | 2.1% | 1.8% | 1.1% | 1.6% | 0.52% |
| Jun 2026 | 27.2% | 27.1% | 14.7% | 18.5% | 5% | 2% | 2% | 1.2% | 1.9% | 0.36% |
| Jul 2026 | 30% | 22.1% | 14% | 13.1% | 7% | 3.9% | 3.4% | 3.1% | 2.8% | 0.6% |
| Aug 2026 | 28.6% | 18.7% | 16.2% | 13.6% | 8.3% | 5.9% | 2.9% | 2.6% | 2.5% | 0.73% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Mt Dobson and Mt Hutt comparison changed over the last 12 months?
3 findings
- Mt Hutt was ahead of Mt Dobson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mt Dobson’s estimated Share of Search among ski areas in New Zealand moved from 1.1% to 2.5%, and its estimated monthly branded searches moved from 2.1K to 24.8K.
- Across the 11 months ending August 2026, Mt Hutt’s estimated Share of Search among ski areas in New Zealand moved from 19.9% to 18.7%, and its estimated monthly branded searches moved from 38.3K to 183K.
How did search popularity change for New Zealand ski areas in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Mt Dobson’s and Mt Hutt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mt Dobson
16 branded search terms
- dobson co nz
- mount dobson
- mount dobson snow report
- mount dobson weather
- mount dobson webcam
- mt dobson
- mt dobson forecast
- mt dobson near me
- mt dobson ski
- mt dobson ski field
- mt dobson snow forecast
- mt dobson snow report
- mt dobson weather
- mt dobson webcam
- mtdobson
- weather mt dobson
Mt Hutt
16 branded search terms
- metservice mount hutt
- mount hutt open
- mount hutt weather
- mt hutt
- mt hutt accom
- mt hutt cam
- mt hutt lodge
- mt hutt motels
- mt hutt near me
- mt hutt retreat
- mt hutt ski
- mt hutt snow
- mt hutt snow report
- mthutt
- mthutt co nz
- mthutt snow report
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.