MSI Claw vs ROG Ally:Which is more popular by branded search in New Zealand?
In August 2026, ROG Ally had more branded searches than MSI Claw among handheld gaming PC brands in New Zealand. ROG Ally was estimated to have 1.1K branded searches compared to MSI Claw’s 350, and held a 7.1% Share of Search versus MSI Claw’s 2.4%.
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Which is more popular in search, MSI Claw or ROG Ally?
Compare the handheld gaming PCs New Zealand gamers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ROG Ally, MSI Claw. The figures are in the table below the chart.
View monthly share of search table
| Month | Steam Deck | ROG Ally | Lenovo Legion Go | Ayaneo | MSI Claw |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 6.9% | 9.5% | 1.8% | 2.6% |
| Nov 2025 | 84.1% | 4.9% | 7.5% | 1.6% | 1.9% |
| Dec 2025 | 84.7% | 5.5% | 6.4% | 1.7% | 1.7% |
| Jan 2026 | 83.7% | 5.4% | 7.2% | 1.6% | 2.1% |
| Feb 2026 | 84.8% | 5.7% | 5.8% | 1.9% | 1.8% |
| Mar 2026 | 82% | 6.8% | 7% | 2% | 2.2% |
| Apr 2026 | 82.6% | 6.2% | 7.1% | 2.2% | 1.9% |
| May 2026 | 85.6% | 5.5% | 5.3% | 1.8% | 1.9% |
| Jun 2026 | 83% | 7.4% | 5.5% | 1.9% | 2.3% |
| Jul 2026 | 81.4% | 7.6% | 6.6% | 2.3% | 2.1% |
| Aug 2026 | 81.4% | 7.1% | 6.3% | 2.8% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the MSI Claw and ROG Ally comparison changed over the last 12 months?
3 findings
- ROG Ally was ahead of MSI Claw in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MSI Claw’s estimated Share of Search among handheld gaming PC brands in New Zealand moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 440 to 350.
- Across the 11 months ending August 2026, ROG Ally’s estimated Share of Search among handheld gaming PC brands in New Zealand moved from 6.9% to 7.1%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
How did search popularity change for New Zealand handheld gaming PC brands in August 2026?
1 change
Estimated monthly branded searches for MSI Claw in New Zealand fell 20.5% over 11 measured months, from 440 to 350 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MSI Claw’s and ROG Ally’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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