More FM vs Radio Hauraki:Which is more popular by branded search in New Zealand?
In August 2026, More FM and Radio Hauraki were level on Share of Search among radio stations in New Zealand, with an estimated 14.6K versus 14.9K branded searches, at 6.4% and 6.6% estimated Share of Search.
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Which is more popular in search, More FM or Radio Hauraki?
Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Radio Hauraki, More FM. The figures are in the table below the chart.
View monthly share of search table
| Month | Newstalk ZB | RNZ National | The Rock | The Breeze | Radio Hauraki | More FM | The Hits | ZM | Coast | The Edge | Magic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 22.9% | 11.4% | 8.3% | 5.1% | 7.6% | 4.7% | 3.5% | 5.4% | 3% | 1.8% |
| Nov 2025 | 24.1% | 24% | 9.8% | 10.2% | 5.7% | 6.7% | 4.5% | 3.6% | 5.9% | 3.1% | 2.4% |
| Dec 2025 | 26.6% | 22.6% | 9.7% | 9.3% | 6.4% | 6.7% | 4.4% | 3.5% | 6.6% | 2.8% | 1.4% |
| Jan 2026 | 27.4% | 24.4% | 8.1% | 8% | 6.5% | 6.6% | 4.5% | 4.4% | 6% | 2.9% | 1.1% |
| Feb 2026 | 26.8% | 23.1% | 8.8% | 7.8% | 6.4% | 8.1% | 5% | 4.8% | 5.4% | 2.9% | 0.94% |
| Mar 2026 | 27.9% | 24.5% | 8.9% | 7.8% | 5.4% | 7.9% | 4.3% | 4% | 5.5% | 2.9% | 0.82% |
| Apr 2026 | 29.9% | 25.7% | 8.1% | 9.5% | 4.8% | 6.2% | 3.8% | 4% | 4.8% | 2.5% | 0.73% |
| May 2026 | 26.1% | 23.3% | 9.4% | 9% | 5.1% | 7.7% | 5% | 4.6% | 6% | 3.2% | 0.62% |
| Jun 2026 | 26.8% | 23.7% | 9.1% | 8.6% | 5.2% | 7.6% | 5.3% | 4.1% | 6.2% | 2.8% | 0.61% |
| Jul 2026 | 27.3% | 24.1% | 10% | 8.3% | 5.3% | 6.5% | 5.9% | 4.1% | 5.2% | 2.8% | 0.59% |
| Aug 2026 | 27.5% | 20.2% | 15% | 7.6% | 6.6% | 6.4% | 4.6% | 4.6% | 4.5% | 2.5% | 0.63% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the More FM and Radio Hauraki comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Radio Hauraki took it in August 2026.
- Across the 11 months ending August 2026, More FM’s estimated Share of Search among radio stations in New Zealand moved from 7.6% to 6.4%, and its estimated monthly branded searches moved from 17.9K to 14.6K.
- Across the 11 months ending August 2026, Radio Hauraki’s estimated Share of Search among radio stations in New Zealand moved from 5.1% to 6.6%, and its estimated monthly branded searches moved from 12.2K to 14.9K.
How did search popularity change for New Zealand radio stations in August 2026?
2 changes
In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%.
More FM’s estimated Share of Search among radio stations in New Zealand has lost ground for 3 months in a row, from 7.7% to 6.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using More FM’s and Radio Hauraki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
More FM
24 branded search terms
- breakfast club more fm
- live stream more fm
- More FM
- more fm auckland
- more fm breakfast
- more fm breakfast club
- more fm chch
- more fm christchurch
- more fm dunedin
- more fm just played
- more fm listen live
- more fm live
- more fm live stream
- more fm manawatu
- more fm northland
- more fm nz
- more fm playlist
- more fm rova
- more fm southland
- more fm taranaki
- more fm waikato
- more fm wellington
- morefm
- rova more fm
Radio Hauraki
7 branded search terms
- hauraki
- hauraki fm
- hauraki nz
- hauraki radio
- Radio Hauraki
- radio hauraki nz
- radio hauraki waikato
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.