Mongrel vs Swanndri:Which is more popular in New Zealand?
In October 2026, Swanndri had more branded searches than Mongrel among workwear brands in New Zealand. Swanndri had about 15,300 branded searches, while Mongrel had 30. Swanndri made up 33% of all workwear brand searches we track, and Mongrel accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about workwear brands, Swanndri appeared in two of the five answers and Mongrel in none.
Who do people search for more?
Swanndri, about 510 searches for every 1 for Mongrel
Who does AI mention more?
Swanndri, mentioned in 2 of 5 answers, Mongrel in 0
Who does AI recommend more?
Swanndri, the only one of the two named
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Top workwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Swanndri was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mongrel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
FXD5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bisley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hard Yakka5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kaiwaka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Syzmik3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Swanndri2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cactus Outdoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bison2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
King Gee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mongrel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about workwear brands
5 answers
Asked ChatGPT
“Which workwear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best workwear brands in New Zealand?”
Asked ChatGPT
“What's the best workwear brand in New Zealand for durable work clothes?”
Searched Google, AI Overview
“workwear brands”
Searched Google, AI Overview
“work trousers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Mongrel or Swanndri more popular in search?
This chart shows how often people search Google for Mongrel and Swanndri by name. Each line represents a brand's share of searches for all 14 workwear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Swanndri, Mongrel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Swanndri | Kaiwaka | Carhartt WIP | Cactus Outdoor | Bison | FXD | Bisley | Syzmik | Dickies | King Gee | Hard Yakka | Portwest | Caterpillar | Mongrel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 39.7% | 20.6% | 18.1% | 8.1% | 4.4% | 2.1% | 2.2% | 1.2% | 1.2% | 0.87% | 0.79% | 0.52% | 0.17% | 0.06% |
| Dec 2025 | 33.9% | 29.3% | 18.7% | 8.2% | 3.5% | 1.4% | 1.6% | 0.76% | 1% | 0.65% | 0.52% | 0.3% | 0.09% | 0.04% |
| Jan 2026 | 26.5% | 28% | 20.9% | 11.3% | 4% | 2.2% | 2.3% | 1.3% | 1.4% | 0.71% | 0.77% | 0.42% | 0.1% | 0.08% |
| Feb 2026 | 30% | 25.1% | 20.5% | 10.1% | 4.4% | 2.2% | 2.5% | 1.2% | 1.5% | 1% | 0.83% | 0.53% | 0.12% | 0.09% |
| Mar 2026 | 34.5% | 20.1% | 19.9% | 11.9% | 3.4% | 2.3% | 2.3% | 1.3% | 1.9% | 1% | 0.54% | 0.63% | 0.09% | 0.05% |
| Apr 2026 | 42.4% | 18.1% | 18.7% | 9.7% | 2.8% | 1.9% | 1.6% | 0.9% | 2.2% | 0.73% | 0.31% | 0.6% | 0.1% | 0.06% |
| May 2026 | 43.1% | 17.4% | 17.1% | 9.7% | 3.5% | 2% | 1.9% | 1.1% | 2.3% | 0.65% | 0.32% | 0.63% | 0.1% | 0.04% |
| Jun 2026 | 48.5% | 14.4% | 16.2% | 9.1% | 3.3% | 2% | 1.8% | 1.1% | 2.2% | 0.51% | 0.26% | 0.58% | 0.07% | 0.05% |
| Jul 2026 | 43.7% | 14.7% | 17% | 9.7% | 6.5% | 2% | 2.1% | 1.4% | 1.4% | 0.56% | 0.28% | 0.53% | 0.1% | 0.04% |
| Aug 2026 | 41.8% | 16.7% | 18.7% | 9% | 4% | 2.5% | 2.2% | 1.6% | 1.5% | 0.97% | 0.32% | 0.73% | 0.12% | 0.03% |
| Sep 2026 | 34.9% | 20% | 19.7% | 9.3% | 5.1% | 2.9% | 2.6% | 1.5% | 1.5% | 1% | 0.64% | 0.68% | 0.11% | 0.06% |
| Oct 2026 | 33% | 23.3% | 19.7% | 9.5% | 4.1% | 2.9% | 2.5% | 1.4% | 1.4% | 0.76% | 0.73% | 0.6% | 0.09% | 0.06% |
How has branded search for Mongrel and Swanndri changed in New Zealand over the last 12 months?
3 findings
- Swanndri was ahead of Mongrel in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Mongrel’s share of searches among workwear brands in New Zealand held steady at 0.06%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending October 2026, Swanndri’s share of searches among workwear brands in New Zealand moved from 39.7% to 33%, and its estimated monthly branded searches moved from 21.6K to 15.3K.
How did search popularity change for New Zealand workwear brands in October 2026?
1 change
In October 2026, Swanndri lost share of searches among workwear brands in New Zealand, from 34.9% to 33%.
How are Mongrel’s and Swanndri’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Mongrel’s and Swanndri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among workwear brands
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