Brandwave

Molly Woppy vs Mrs Higgins:Which is more popular in New Zealand?

In September 2026, Mrs Higgins had more branded searches than Molly Woppy among biscuit brands in New Zealand. Mrs Higgins had about 2,410 branded searches, while Molly Woppy had 880. Mrs Higgins made up 6.4% of all biscuit brand searches we track, and Molly Woppy accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Mrs Higgins appeared in three of the five answers and Molly Woppy in two. Mrs Higgins was mentioned before Molly Woppy in two out of three answers that named either.

Among biscuit brands in New Zealand in September 2026

Who do people search for more?

Mrs Higgins, about 3 searches for every 1 for Molly Woppy

Mrs Higgins 2.4K searchesMolly Woppy 880 searches

Who does AI mention more?

Mrs Higgins, mentioned in 3 of 5 answers, Molly Woppy in 2

Mrs Higgins in 3 of 5Molly Woppy in 2 of 5

Who does AI recommend more?

Mrs Higgins, named ahead of Molly Woppy in 2 of 3 answers

Mrs Higgins first in 2Molly Woppy first in 1

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mrs Higgins was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Molly Woppy was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mrs Higgins was listed before Molly Woppy in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs Higgins1st
  2. Molly Woppy2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs Higgins3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Molly Woppy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best biscuit brands in New Zealand?”

      1. 4Mrs Higgins

    2. Asked ChatGPT

      “What's the best biscuit brand in New Zealand for everyday snacking?”

      1. Searched Google, AI Overview

        “biscuit brands nz”

        1. 4Mrs Higgins
        2. 5Molly Woppy

      2. Searched Google, AI Overview

        “cookie brands nz”

        1. 3Molly Woppy
        2. 4Mrs Higgins

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Molly Woppy or Mrs Higgins more popular in search?

      This chart shows how often people search Google for Molly Woppy and Mrs Higgins by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.

      Molly Woppy and Mrs Higgins among biscuit brands in New Zealand, by month

      Share of searches by month for Mrs Higgins, Molly Woppy. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMrs HigginsMolly Woppy
      Nov 20256.1%3.4%
      Dec 20256.8%4.4%
      Jan 20269.5%2.9%
      Feb 20267.8%3.2%
      Mar 20268.1%2.8%
      Apr 20267.6%2.3%
      May 20266.6%2.4%
      Jun 20265.1%2.4%
      Jul 20266.8%2.5%
      Aug 20267%2.1%
      Sep 20266.4%2.3%
      Oct 2026——

      How has branded search for Molly Woppy and Mrs Higgins changed in New Zealand over the last 12 months?

      3 findings
      • Mrs Higgins was ahead of Molly Woppy in every measured month of the 11 months ending September 2026.
      • Across the 11 months ending September 2026, Molly Woppy’s share of searches among biscuit brands in New Zealand moved from 3.4% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 880.
      • Across the 11 months ending September 2026, Mrs Higgins’ share of searches among biscuit brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

      How did search popularity change for New Zealand biscuit brands in September 2026?

      2 changes

      1. In September 2026, Mrs Higgins lost share of searches among biscuit brands in New Zealand, from 7% to 6.4%.

      2. Estimated monthly branded searches for Molly Woppy in New Zealand fell 45% over 11 measured months, from 1.6K to 880 in September 2026.

      How are Molly Woppy’s and Mrs Higgins’ branded searches counted?

      4 search terms

      Brandwave collects information about searches that people make online using Molly Woppy’s and Mrs Higgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Molly Woppy

      1 branded search term

      • molly woppy

      Mrs Higgins

      3 branded search terms

      • mrs higgins
      • mrs higgins christmas
      • mrs higgins countdown

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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