Mirage Visual vs Print Direct:Which is more popular by branded search in New Zealand?
In August 2026, Mirage Visual had more branded searches than Print Direct among palmerston north printing companies in New Zealand. Mirage Visual was estimated to have 50 branded searches compared to Print Direct’s 30, and held a 45.5% Share of Search versus Print Direct’s 27.3%.
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Which is more popular in search, Mirage Visual or Print Direct?
Compare Palmerston North printing companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mirage Visual, Print Direct. The figures are in the table below the chart.
View monthly share of search table
| Month | Mirage Visual | Freedom Plus | Print Direct |
|---|---|---|---|
| Oct 2025 | 28.6% | 50% | 21.4% |
| Nov 2025 | 55.6% | 33.3% | 11.1% |
| Dec 2025 | 25% | 50% | 25% |
| Jan 2026 | 50% | 20% | 30% |
| Feb 2026 | 50% | 21.4% | 28.6% |
| Mar 2026 | 46.7% | 33.3% | 20% |
| Apr 2026 | 45.5% | 36.4% | 18.2% |
| May 2026 | 41.7% | 33.3% | 25% |
| Jun 2026 | 53.8% | 30.8% | 15.4% |
| Jul 2026 | 36.4% | 45.5% | 18.2% |
| Aug 2026 | 45.5% | 27.3% | 27.3% |
| Sep 2026 | — | — | — |
How has the Mirage Visual and Print Direct comparison changed over the last 12 months?
3 findings
- Mirage Visual was ahead of Print Direct in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mirage Visual’s estimated Share of Search among palmerston north printing companies in New Zealand moved from 28.6% to 45.5%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 11 months ending August 2026, Print Direct’s estimated Share of Search among palmerston north printing companies in New Zealand moved from 21.4% to 27.3%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand palmerston north printing companies in August 2026?
2 changes
In August 2026, Mirage Visual overtook Freedom Plus to take the highest estimated Share of Search among palmerston north printing companies in New Zealand, at 45.5%.
In August 2026, Print Direct gained estimated Share of Search among palmerston north printing companies in New Zealand, from 18.2% to 27.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Mirage Visual’s and Print Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mirage Visual
1 branded search term
- mirage visual
Print Direct
2 branded search terms
- print direct nz
- print direct palmerston north
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.