Minus 21 Refrigeration vs TKR Electrical:Which is more popular by branded search in New Zealand?
In August 2026, TKR Electrical had more branded searches than Minus 21 Refrigeration among palmerston north heat pump installers in New Zealand. TKR Electrical was estimated to have 40 branded searches compared to Minus 21 Refrigeration’s 10, and held a 13.3% Share of Search versus Minus 21 Refrigeration’s 3.3%.
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Which is more popular in search, Minus 21 Refrigeration or TKR Electrical?
Compare Palmerston North heat pump installers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TKR Electrical, Minus 21 Refrigeration. The figures are in the table below the chart.
View monthly share of search table
| Month | Linc Electrical | NZ Refrigeration Services | TKR Electrical | Minus 21 Refrigeration | Monarch Advanced Air Systems |
|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 13.5% | 18.9% | 2.7% | 2.7% |
| Nov 2025 | 60% | 7.5% | 22.5% | 5% | 5% |
| Dec 2025 | 58.3% | 8.3% | 20.8% | 8.3% | 4.2% |
| Jan 2026 | 54.5% | 15.2% | 15.2% | 9.1% | 6.1% |
| Feb 2026 | 51.6% | 12.9% | 19.4% | 9.7% | 6.5% |
| Mar 2026 | 57.1% | 8.6% | 22.9% | 5.7% | 5.7% |
| Apr 2026 | 60.5% | 13.2% | 21.1% | 2.6% | 2.6% |
| May 2026 | 57.1% | 8.6% | 22.9% | 8.6% | 2.9% |
| Jun 2026 | 57.6% | 15.2% | 18.2% | 6.1% | 3% |
| Jul 2026 | 58.8% | 17.6% | 14.7% | 5.9% | 2.9% |
| Aug 2026 | 66.7% | 13.3% | 13.3% | 3.3% | 3.3% |
| Sep 2026 | — | — | — | — | — |
How has the Minus 21 Refrigeration and TKR Electrical comparison changed over the last 12 months?
3 findings
- TKR Electrical was ahead of Minus 21 Refrigeration in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Minus 21 Refrigeration’s estimated Share of Search among palmerston north heat pump installers in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, TKR Electrical’s estimated Share of Search among palmerston north heat pump installers in New Zealand moved from 18.9% to 13.3%, and its estimated monthly branded searches moved from 70 to 40.
How did search popularity change for New Zealand palmerston north heat pump installers in August 2026?
2 changes
In August 2026, Minus 21 Refrigeration lost estimated Share of Search among palmerston north heat pump installers in New Zealand, from 5.9% to 3.3%.
In August 2026, TKR Electrical lost estimated Share of Search among palmerston north heat pump installers in New Zealand, from 14.7% to 13.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Minus 21 Refrigeration’s and TKR Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Minus 21 Refrigeration
1 branded search term
- minus 21 refrigeration
TKR Electrical
2 branded search terms
- tkr electrical
- tkr electrical palmerston north
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.