Milford vs Pie Funds:Which is more popular by branded search in New Zealand?
In August 2026, Milford had more branded searches than Pie Funds among fund managers in New Zealand. Milford was estimated to have 32.5K branded searches compared to Pie Funds’ 4.6K, and held an 83.8% Share of Search versus Pie Funds’ 11.9%.
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Which is more popular in search, Milford or Pie Funds?
Compare the New Zealand fund managers investors and KiwiSaver members invest with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milford, Pie Funds. The figures are in the table below the chart.
View monthly share of search table
| Month | Milford | Pie Funds | Harbour Asset Management | Salt Funds | Devon Funds | Castle Point Funds |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.2% | 13.1% | 1.6% | 0.39% | 0.59% | 0.09% |
| Nov 2025 | 84.2% | 12.6% | 1.9% | 0.47% | 0.59% | 0.16% |
| Dec 2025 | 82.7% | 13.8% | 2% | 0.61% | 0.61% | 0.32% |
| Jan 2026 | 84.2% | 13% | 1.6% | 0.39% | 0.6% | 0.12% |
| Feb 2026 | 83.7% | 12.8% | 2% | 0.46% | 0.86% | 0.13% |
| Mar 2026 | 84.1% | 12.2% | 2.2% | 0.44% | 0.82% | 0.23% |
| Apr 2026 | 83.4% | 13.2% | 2% | 0.38% | 0.71% | 0.19% |
| May 2026 | 83.8% | 13% | 2.2% | 0.39% | 0.48% | 0.16% |
| Jun 2026 | 83.7% | 13.1% | 2% | 0.32% | 0.59% | 0.25% |
| Jul 2026 | 84.2% | 12.1% | 2.2% | 0.55% | 0.69% | 0.18% |
| Aug 2026 | 83.8% | 11.9% | 2.7% | 0.83% | 0.54% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Milford and Pie Funds comparison changed over the last 12 months?
3 findings
- Milford was ahead of Pie Funds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Milford’s estimated Share of Search among fund managers in New Zealand moved from 84.2% to 83.8%, and its estimated monthly branded searches moved from 45.7K to 32.5K.
- Across the 11 months ending August 2026, Pie Funds’ estimated Share of Search among fund managers in New Zealand moved from 13.1% to 11.9%, and its estimated monthly branded searches moved from 7.1K to 4.6K.
How did search popularity change for New Zealand fund managers in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Milford’s and Pie Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Milford
31 branded search terms
- kiwisaver milford
- milford active growth
- milford active growth kiwisaver
- milford asset
- milford asset kiwisaver
- milford asset management
- milford asset management app
- milford asset management fees
- milford asset management funds
- milford asset management kiwisaver
- milford asset management near me
- milford asset management nz
- milford asset management portal
- milford asset management review
- milford asset management unit prices
- milford asset mgmt
- milford assets kiwisaver
- milford funds
- milford funds kiwisaver
- milford funds limited
- milford investment
- milford investment funds
- milford investment kiwisaver
- milford investments
- milford kiwisaver
- milford kiwisaver active growth fund
- milford kiwisaver aggressive fund
- milford kiwisaver nz
- milford kiwisaver plan
- milford managed funds
- www milford asset management
Pie Funds
8 branded search terms
- pie funds
- pie funds kiwisaver
- pie funds nz
- pie funds performance
- pie funds review
- piefunds
- piefunds co nz
- piefunds nz
Put your own brand in this comparison
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