Brandwave

Microsoft Defender for Endpoint vs Sophos Endpoint:Which is more popular?

In September 2026, Microsoft Defender for Endpoint had more branded searches than Sophos Endpoint among endpoint security platforms in New Zealand. Microsoft Defender for Endpoint had about 90 branded searches, while Sophos Endpoint had 10. Microsoft Defender for Endpoint made up 1.4% of all endpoint security platform searches we track, and Sophos Endpoint accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about endpoint security platforms, Microsoft Defender for Endpoint and Sophos Endpoint each appeared in four of the five answers. Microsoft Defender for Endpoint was mentioned before Sophos Endpoint in three out of five answers.

Among endpoint security platforms in New Zealand in September 2026

Who do people search for more?

Microsoft Defender for Endpoint, about 9 searches for every 1 for Sophos Endpoint

Microsoft Defender for Endpoint 90 searchesSophos Endpoint 10 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Microsoft Defender for Endpoint in 4 of 5Sophos Endpoint in 4 of 5

Who does AI recommend more?

Microsoft Defender for Endpoint, named ahead of Sophos Endpoint in 3 of 5 answers

Microsoft Defender for Endpoint first in 3Sophos Endpoint first in 2

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Top endpoint security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Defender for Endpoint was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sophos Endpoint was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Defender for Endpoint was listed before Sophos Endpoint in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. SentinelOne2nd
  3. Microsoft Defender for Business3rd
  4. Microsoft Defender for Endpoint4th
  5. Bitdefender5th
  6. Sophos Intercept X6th
  7. Sophos Endpoint7th
  8. ESET8th
  9. Malwarebytes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SentinelOne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Defender for Endpoint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sophos Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitdefender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos Intercept X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint security platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Defender for Endpoint or Sophos Endpoint more popular in search?

This chart shows how often people search Google for Microsoft Defender for Endpoint and Sophos Endpoint by name. Each line represents a brand's share of searches for all nine endpoint security platforms we track, month by month, from searches in New Zealand.

Microsoft Defender for Endpoint and Sophos Endpoint among endpoint security platforms in New Zealand, by month

Share of searches by month for Microsoft Defender for Endpoint, Sophos Endpoint. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesBitdefenderCrowdStrikeESETSentinelOneMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos EndpointSophos Intercept X
Oct 202538.7%28.6%13.7%13.4%3.3%1.4%0.38%0.13%0.26%
Nov 202536%30.9%13.5%13.1%3.7%1.7%0.43%0.14%0.57%
Dec 202546.8%26.9%9.9%11.4%3.2%1.1%0.31%0.15%0.31%
Jan 202644.8%30.1%9.1%10.8%3%1.3%0.43%0.14%0.29%
Feb 202641.5%27.9%13.6%10.8%3.7%1.4%0.57%0.14%0.29%
Mar 202641.1%28.9%12.6%10.9%3.8%1.6%0.82%0.12%0.23%
Apr 202646.7%27.3%10.5%10%3.5%1.2%0.53%0.13%0.13%
May 202645.9%27.6%11.7%9.3%3.2%1.1%0.86%0.12%0.25%
Jun 202648.4%26%11.2%9.1%3.1%1.4%0.48%0.12%0.12%
Jul 202649.6%25.5%12.9%7.6%2.6%1.1%0.37%0.12%0.12%
Aug 202648.2%26.4%12.8%6.9%3.4%1.5%0.53%0.13%0.13%
Sep 202642.7%26.8%16.6%7.8%4%1.4%0.46%0.15%0.15%

How has the Microsoft Defender for Endpoint and Sophos Endpoint comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand endpoint security platforms in September 2026?

1 change

  1. Estimated monthly branded searches for Microsoft Defender for Endpoint in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Microsoft Defender for Endpoint’s and Sophos Endpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Defender for Endpoint

2 branded search terms

  • defender for endpoint
  • microsoft defender for endpoint

Sophos Endpoint

1 branded search term

  • sophos endpoint

How the Brand Demand Index is measured

Other head-to-heads among endpoint security platforms

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