Brandwave

Microsoft Defender for Business vs SentinelOne:Which is more popular?

In September 2026, SentinelOne had more branded searches than Microsoft Defender for Business among endpoint security platforms in New Zealand. SentinelOne had about 260 branded searches, while Microsoft Defender for Business had 30. SentinelOne made up 4% of all endpoint security platform searches we track, and Microsoft Defender for Business accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about endpoint security platforms, SentinelOne appeared in four of the five answers and Microsoft Defender for Business in two. SentinelOne was mentioned before Microsoft Defender for Business in three out of five answers.

Among endpoint security platforms in New Zealand in September 2026

Who do people search for more?

SentinelOne, about 9 searches for every 1 for Microsoft Defender for Business

SentinelOne 260 searchesMicrosoft Defender for Business 30 searches

Who does AI mention more?

SentinelOne, mentioned in 4 of 5 answers, Microsoft Defender for Business in 2

SentinelOne in 4 of 5Microsoft Defender for Business in 2 of 5

Who does AI recommend more?

SentinelOne, named ahead of Microsoft Defender for Business in 3 of 5 answers

SentinelOne first in 3Microsoft Defender for Business first in 2

Follow Microsoft Defender for Business vs SentinelOne and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top endpoint security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SentinelOne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft Defender for Business was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SentinelOne was listed before Microsoft Defender for Business in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. SentinelOne2nd
  3. Microsoft Defender for Business3rd
  4. Microsoft Defender for Endpoint4th
  5. Bitdefender5th
  6. Sophos Intercept X6th
  7. Sophos Endpoint7th
  8. ESET8th
  9. Malwarebytes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SentinelOne4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Defender for Endpoint4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sophos Endpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bitdefender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Defender for Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sophos Intercept X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ESET1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Malwarebytes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about endpoint security platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Microsoft Defender for Business or SentinelOne more popular in search?

This chart shows how often people search Google for Microsoft Defender for Business and SentinelOne by name. Each line represents a brand's share of searches for all nine endpoint security platforms we track, month by month, from searches in New Zealand.

Microsoft Defender for Business and SentinelOne among endpoint security platforms in New Zealand, by month

Share of searches by month for SentinelOne, Microsoft Defender for Business. The figures are in the table below the chart.

View monthly share of searches table
MonthMalwarebytesBitdefenderCrowdStrikeESETSentinelOneMicrosoft Defender for EndpointMicrosoft Defender for BusinessSophos EndpointSophos Intercept X
Oct 202538.7%28.6%13.7%13.4%3.3%1.4%0.38%0.13%0.26%
Nov 202536%30.9%13.5%13.1%3.7%1.7%0.43%0.14%0.57%
Dec 202546.8%26.9%9.9%11.4%3.2%1.1%0.31%0.15%0.31%
Jan 202644.8%30.1%9.1%10.8%3%1.3%0.43%0.14%0.29%
Feb 202641.5%27.9%13.6%10.8%3.7%1.4%0.57%0.14%0.29%
Mar 202641.1%28.9%12.6%10.9%3.8%1.6%0.82%0.12%0.23%
Apr 202646.7%27.3%10.5%10%3.5%1.2%0.53%0.13%0.13%
May 202645.9%27.6%11.7%9.3%3.2%1.1%0.86%0.12%0.25%
Jun 202648.4%26%11.2%9.1%3.1%1.4%0.48%0.12%0.12%
Jul 202649.6%25.5%12.9%7.6%2.6%1.1%0.37%0.12%0.12%
Aug 202648.2%26.4%12.8%6.9%3.4%1.5%0.53%0.13%0.13%
Sep 202642.7%26.8%16.6%7.8%4%1.4%0.46%0.15%0.15%

How has the Microsoft Defender for Business and SentinelOne comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand endpoint security platforms in September 2026?

1 change

  1. In September 2026, SentinelOne gained share of searches among endpoint security platforms in New Zealand, from 3.4% to 4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Defender for Business’ and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Defender for Business

1 branded search term

  • microsoft defender for business

SentinelOne

1 branded search term

  • sentinelone

How the Brand Demand Index is measured

Other head-to-heads among endpoint security platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free