Miann vs Mor Bakery:Which is more popular by branded search in New Zealand?
In August 2026, Mor Bakery had more branded searches than Miann among artisan bakeries and patisseries in New Zealand. Mor Bakery was estimated to have 8.1K branded searches compared to Miann’s 4.1K, and held a 9.6% Share of Search versus Miann’s 4.8%.
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Which is more popular in search, Miann or Mor Bakery?
Compare the artisan bakeries, bagel shops and patisseries New Zealanders queue for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mor Bakery, Miann. The figures are in the table below the chart.
View monthly share of search table
| Month | The Gateau House | Best Ugly Bagels | Grizzly Baked Goods | Bluebells Cakery | Mor Bakery | Pembroke Patisserie | Daily Bread | Miann |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 19% | 14.3% | 9.8% | 7.8% | 7.8% | 5.4% | 3.1% |
| Nov 2025 | 25.4% | 21.9% | 16.7% | 9.1% | 7.5% | 11.2% | 5.3% | 3% |
| Dec 2025 | 27.4% | 19.8% | 17.9% | 7.9% | 6.6% | 12% | 5.9% | 2.6% |
| Jan 2026 | 23.6% | 24.8% | 15.2% | 8.4% | 6.8% | 12.4% | 6.1% | 2.7% |
| Feb 2026 | 21.2% | 22.2% | 16.7% | 9.2% | 7.5% | 13.6% | 7.4% | 2.3% |
| Mar 2026 | 24.9% | 21.8% | 16.3% | 8.8% | 7.3% | 10.9% | 7% | 3% |
| Apr 2026 | 25.2% | 18.3% | 20.2% | 7.7% | 7.4% | 11.1% | 7.2% | 2.9% |
| May 2026 | 26.7% | 19.3% | 17.5% | 11.7% | 7.8% | 6.4% | 7% | 3.6% |
| Jun 2026 | 25.9% | 19.3% | 17.1% | 11.9% | 7.7% | 6.2% | 7.2% | 4.7% |
| Jul 2026 | 22.7% | 19.7% | 18.1% | 10% | 9.9% | 6.6% | 6.7% | 6.2% |
| Aug 2026 | 26.5% | 19% | 14.3% | 11.6% | 9.6% | 7.8% | 6.4% | 4.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Miann and Mor Bakery comparison changed over the last 12 months?
3 findings
- Mor Bakery was ahead of Miann in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Miann’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 3.1% to 4.8%, and its estimated monthly branded searches moved from 2.6K to 4.1K.
- Across the 11 months ending August 2026, Mor Bakery’s estimated Share of Search among artisan bakeries and patisseries in New Zealand moved from 7.8% to 9.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand artisan bakeries and patisseries in August 2026?
2 changes
In August 2026, Miann lost estimated Share of Search among artisan bakeries and patisseries in New Zealand, from 6.2% to 4.8%.
Estimated monthly branded searches for Mor Bakery in New Zealand rose 23% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Miann’s and Mor Bakery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miann
6 branded search terms
- miann
- miann chocolate
- miann hot chocolate
- miann near me
- miann nz
- miann patisserie
Mor Bakery
4 branded search terms
- mor bakery
- mor bakery near me
- mor bakery nz
- morbakery
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