Metricool vs Sendible:Which is more popular by branded search in New Zealand?
In August 2026, Metricool had more branded searches than Sendible among social media management tools in New Zealand. Metricool was estimated to have 1.4K branded searches compared to Sendible’s 40, and held a 29.2% Share of Search versus Sendible’s 0.87%.
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Which is more popular in search, Metricool or Sendible?
Compare the tools New Zealand marketers schedule and measure social media with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Metricool, Sendible. The figures are in the table below the chart.
View monthly share of search table
| Month | Buffer | Metricool | Sprout Social | Hootsuite | Later | Loomly | Agorapulse | Sendible |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 22% | 11.7% | 15.5% | 3.3% | 5.4% | 1.9% | 0.94% |
| Nov 2025 | 44.7% | 20.6% | 9.1% | 14.5% | 2.7% | 5.4% | 1.4% | 1.6% |
| Dec 2025 | 36.6% | 25.7% | 11.3% | 14.7% | 3.4% | 5.5% | 1.7% | 1% |
| Jan 2026 | 37.5% | 25.1% | 9.2% | 17% | 3.8% | 5.1% | 1.3% | 1.1% |
| Feb 2026 | 38.5% | 24.9% | 11.2% | 15% | 3% | 4.9% | 1.6% | 0.82% |
| Mar 2026 | 40% | 21.9% | 9.9% | 15.5% | 3.8% | 6.6% | 1.4% | 0.94% |
| Apr 2026 | 43.8% | 23.6% | 6.9% | 12.8% | 3.3% | 7.2% | 1.5% | 0.77% |
| May 2026 | 47.4% | 21.7% | 8% | 13.4% | 2.8% | 4.2% | 1.4% | 0.94% |
| Jun 2026 | 41.9% | 26.4% | 8.2% | 11.2% | 3.7% | 5.7% | 1.2% | 1.5% |
| Jul 2026 | 41.9% | 26.4% | 10% | 11% | 3.5% | 4.7% | 1.5% | 1% |
| Aug 2026 | 42.9% | 29.2% | 8.7% | 8% | 5% | 4.1% | 1.3% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Metricool and Sendible comparison changed over the last 12 months?
3 findings
- Metricool was ahead of Sendible in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Metricool’s estimated Share of Search among social media management tools in New Zealand moved from 22% to 29.2%, and its estimated monthly branded searches moved from 940 to 1.4K.
- Across the 11 months ending August 2026, Sendible’s estimated Share of Search among social media management tools in New Zealand moved from 0.94% to 0.87%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand social media management tools in August 2026?
1 change
In August 2026, Metricool gained estimated Share of Search among social media management tools in New Zealand, from 26.4% to 29.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Metricool’s and Sendible’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.