Brandwave

Mercury IT vs South Pacific IT:Which is more popular by branded search in New Zealand?

In August 2026, South Pacific IT had more branded searches than Mercury IT among queenstown IT support companies in New Zealand. South Pacific IT was estimated to have 180 branded searches compared to Mercury IT’s 160, and held a 14.5% Share of Search versus Mercury IT’s 12.9%.

Share of Search among queenstown IT support companies in New Zealand in August 2026Which is more popular in search, Mercury IT or South Pacific IT?
Mercury IT12.9%160 searches
vs
South Pacific IT14.5%180 searches

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Which is more popular in search, Mercury IT or South Pacific IT?

Compare Queenstown IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mercury IT and South Pacific IT among queenstown IT support companies in New Zealand, by month

Share of Search by month for South Pacific IT, Mercury IT. The figures are in the table below the chart.

View monthly share of search table
MonthFocus Technology GroupOxygenITQueenstown ITThe Computer ProfessorsSouth Pacific ITMercury ITCoreTech
Oct 202521.2%18.6%23%12.4%11.5%10.6%2.7%
Nov 202528.4%12.7%23.9%12.7%9%11.2%2.2%
Dec 202521.9%8.6%30.5%15.2%10.5%9.5%3.8%
Jan 202623.5%9.6%33.9%12.2%8.7%8.7%3.5%
Feb 202622.2%17.2%21.2%10.1%11.1%15.2%3%
Mar 202625.7%13.3%24.8%8.6%11.4%11.4%4.8%
Apr 202624%16.3%25%8.7%10.6%10.6%4.8%
May 202625.8%14.4%21.6%12.4%10.3%10.3%5.2%
Jun 202616.4%36.4%12.1%8.6%15%8.6%2.9%
Jul 202618.9%22.1%21.3%11.5%11.5%12.3%2.5%
Aug 202618.5%17.7%16.9%16.1%14.5%12.9%3.2%
Sep 2026———————

How has the Mercury IT and South Pacific IT comparison changed over the last 12 months?

  • The lead changed hands 6 times in the 11 months ending August 2026: Mercury IT took it in November 2025, South Pacific IT took it in December 2025, Mercury IT took it in February 2026, South Pacific IT took it in June 2026, Mercury IT took it in July 2026, South Pacific IT took it in August 2026.
  • Across the 11 months ending August 2026, Mercury IT’s estimated Share of Search among queenstown IT support companies in New Zealand moved from 10.6% to 12.9%, and its estimated monthly branded searches moved from 120 to 160.
  • Across the 11 months ending August 2026, South Pacific IT’s estimated Share of Search among queenstown IT support companies in New Zealand moved from 11.5% to 14.5%, and its estimated monthly branded searches moved from 130 to 180.

How did search popularity change for New Zealand queenstown IT support companies in August 2026?

  1. In August 2026, The Computer Professors overtook Mercury IT to rank 4th among queenstown IT support companies in New Zealand, at 16.1%.

  2. In August 2026, South Pacific IT gained estimated Share of Search among queenstown IT support companies in New Zealand, from 11.5% to 14.5%.

  3. In August 2026, Mercury IT gained estimated Share of Search among queenstown IT support companies in New Zealand, from 12.3% to 12.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Mercury IT’s and South Pacific IT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mercury IT

4 branded search terms

  • mercury it
  • mercury it new zealand
  • mercury it nz
  • mercuryit

South Pacific IT

2 branded search terms

  • south pacific it
  • south pacific it queenstown

How the Brand Demand Index is measured

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Put your own brand in this comparison

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