Melissa & Doug vs Papo:Which is more popular?
In September 2026, Melissa & Doug had more branded searches than Papo among farm animals brands in New Zealand. Melissa & Doug had about 320 branded searches, while Papo had 20. Melissa & Doug made up 9% of all farm animals brand searches we track, and Papo accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about farm animals brands, Papo appeared in two of the five answers and Melissa & Doug in none.
Who do people search for more?
Melissa & Doug, about 16 searches for every 1 for Papo
Who does AI mention more?
Papo, mentioned in 2 of 5 answers, Melissa & Doug in 0
Who does AI recommend more?
Papo, the only one of the two named
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Top farm animals brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Papo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Melissa & Doug did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Schleich1st
CollectA2nd- Papo3rd
Playmobil4th
Fisher-Price–- Melissa & Doug–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schleich4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CollectA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Papo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher-Price1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Playmobil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Melissa & Doug0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm animals brands
5 answers
Asked ChatGPT
“Which farm animal toy brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm animal toy brands in New Zealand?”
Asked ChatGPT
“What's the best farm animal toy brand in New Zealand for a farm playset?”
Searched Google, AI Overview
“farm animal toys nz”
Searched Google, AI Overview
“farm animal playset”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Melissa & Doug or Papo more popular in search?
This chart shows how often people search Google for Melissa & Doug and Papo by name. Each line represents a brand's share of searches for all six farm animals brands we track, month by month, from searches in New Zealand.
Share of searches by month for Melissa & Doug, Papo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher-Price | Playmobil | Schleich | Melissa & Doug | CollectA | Papo |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.2% | 31.7% | 24.2% | 9.4% | 1.7% | 0.73% |
| Nov 2025 | 31% | 32.3% | 24.6% | 9.1% | 2.6% | 0.38% |
| Dec 2025 | 34% | 31.4% | 23.4% | 9.1% | 1.6% | 0.47% |
| Jan 2026 | 31.5% | 28% | 28% | 10.2% | 1.6% | 0.64% |
| Feb 2026 | 30.6% | 37.4% | 21.2% | 7.6% | 2.5% | 0.72% |
| Mar 2026 | 31.6% | 35.6% | 22.1% | 8% | 2.1% | 0.61% |
| Apr 2026 | 27.8% | 33.2% | 27.8% | 8.2% | 1.6% | 1.3% |
| May 2026 | 27.6% | 33.2% | 27.6% | 8.2% | 2.8% | 0.63% |
| Jun 2026 | 28.3% | 34.7% | 24.2% | 8.8% | 3% | 1% |
| Jul 2026 | 28.6% | 32.4% | 26.2% | 9.5% | 2.7% | 0.6% |
| Aug 2026 | 31.4% | 33.6% | 23.8% | 8.7% | 1.9% | 0.54% |
| Sep 2026 | 32.1% | 30.4% | 24.8% | 9% | 3.1% | 0.56% |
How has the Melissa & Doug and Papo comparison changed over the last 12 months?
3 findings
- Melissa & Doug was ahead of Papo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Melissa & Doug’s share of searches among farm animals brands in New Zealand moved from 9.4% to 9%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Papo’s share of searches among farm animals brands in New Zealand moved from 0.73% to 0.56%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand farm animals brands in September 2026?
2 changes
Estimated monthly branded searches for Papo in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Estimated monthly branded searches for Melissa & Doug in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Melissa & Doug’s and Papo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Melissa & Doug
3 branded search terms
- melissa & doug
- melissa doug
- melissadoug
Papo
2 branded search terms
- papo figures
- papo toys
Other head-to-heads among farm animals brands
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