Brandwave

Mejuri vs Tiffany & Co.:Which is more popular by branded search in New Zealand?

In August 2026, Tiffany & Co. had more branded searches than Mejuri among jewellery brands in New Zealand. Tiffany & Co. was estimated to have 15.6K branded searches compared to Mejuri’s 930, and held a 16.2% Share of Search versus Mejuri’s 0.96%.

Share of Search among jewellery brands in New Zealand in August 2026Which is more popular in search, Mejuri or Tiffany & Co.?
Mejuri0.96%930 searches
vs
Tiffany & Co.16.2%15.6K searches

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Which is more popular in search, Mejuri or Tiffany & Co.?

Compare the jewellery brands New Zealanders buy and gift. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mejuri and Tiffany & Co. among jewellery brands in New Zealand, by month

Share of Search by month for Tiffany & Co., Mejuri. The figures are in the table below the chart.

View monthly share of search table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkMejuriThomas Sabo
Oct 202556.7%25.2%15.5%0.95%0.95%0.58%
Nov 202559.4%27.4%11%0.81%0.86%0.53%
Dec 202560.7%26.6%11%0.76%0.53%0.44%
Jan 202653.5%28.4%15.5%1.1%0.85%0.58%
Feb 202652.9%27.3%17%1.3%0.86%0.64%
Mar 202650.1%30.7%16.4%1.5%0.84%0.51%
Apr 202652.4%28.1%16.6%1.2%1%0.62%
May 202658.3%25.1%13.8%1.2%1.2%0.48%
Jun 202658.3%24.8%13.9%1.3%1.2%0.51%
Jul 202653.6%27%15.9%1.4%1.5%0.57%
Aug 202656.4%24.4%16.2%1.4%0.96%0.64%
Sep 2026——————

How has the Mejuri and Tiffany & Co. comparison changed over the last 12 months?

  • Tiffany & Co. was ahead of Mejuri in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Mejuri’s estimated Share of Search among jewellery brands in New Zealand moved from 0.95% to 0.96%, and its estimated monthly branded searches moved from 880 to 930.
  • Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand moved from 15.5% to 16.2%, and its estimated monthly branded searches moved from 14.4K to 15.6K.

How did search popularity change for New Zealand jewellery brands in August 2026?

  1. Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026.

  2. In August 2026, Mejuri fell from 4th to 5th among jewellery brands in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Mejuri’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mejuri

12 branded search terms

  • jewelry mejuri
  • mejuri
  • mejuri bracelet
  • mejuri charms
  • mejuri com
  • mejuri earrings
  • mejuri gold necklace
  • mejuri hoop earrings
  • mejuri near me
  • mejuri necklace
  • mejuri nz
  • mejuri online

Tiffany & Co.

14 branded search terms

  • tiffany
  • tiffany & co charms
  • tiffany & co earrings
  • tiffany & co near me
  • tiffany & co nz
  • tiffany and co blue
  • tiffany and co engagement rings
  • tiffany and co rings
  • tiffany bracelet
  • tiffany co charms
  • tiffany co earrings
  • tiffany com au
  • tiffany necklace
  • tiffany s

How the Brand Demand Index is measured

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