McMaster & Heap Veterinary Practice vs Shirley Veterinary Clinic:Which is more popular in New Zealand?
In October 2026, McMaster & Heap Veterinary Practice had more branded searches than Shirley Veterinary Clinic among Christchurch veterinary clinics in New Zealand. McMaster & Heap Veterinary Practice had about 2,990 branded searches, while Shirley Veterinary Clinic had 1,900. McMaster & Heap Veterinary Practice made up 25.6% of all Christchurch veterinary clinic searches we track, and Shirley Veterinary Clinic accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about Christchurch veterinary clinics, Shirley Veterinary Clinic appeared in two of the three answers and McMaster & Heap Veterinary Practice in none.
Who do people search for more?
McMaster & Heap Veterinary Practice, about 57% more searches than Shirley Veterinary Clinic
Who does AI mention more?
Shirley Veterinary Clinic, mentioned in 2 of 3 answers, McMaster & Heap Veterinary Practice in 0
Who does AI recommend more?
Shirley Veterinary Clinic, the only one of the two named
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Top Christchurch veterinary clinics in ChatGPT and Google AI Overviews
In three ChatGPT questions, Shirley Veterinary Clinic was mentioned in two out of three: in two of the three ChatGPT answers. McMaster & Heap Veterinary Practice did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Takurua Vets3 of 3Named in 3 of 3 ChatGPT answers
Animal and Bird Hospital3 of 3Named in 3 of 3 ChatGPT answers
Shirley Veterinary Clinic2 of 3Named in 2 of 3 ChatGPT answers
Cashmere Veterinary Clinic1 of 3Named in 1 of 3 ChatGPT answers
McMaster & Heap Veterinary Practice0 of 3Named in 0 of 3 ChatGPT answers
At The Vets0 of 3Named in 0 of 3 ChatGPT answers
Aldwins Road Vet Clinic0 of 3Named in 0 of 3 ChatGPT answers
Avonhead Veterinary Clinic0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch veterinary clinics
3 answers
Asked ChatGPT
“Which veterinary clinic should I go to in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best veterinary clinics in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best veterinary clinic in Christchurch, New Zealand for a sick pet?”
Searched Google, AI Overview
“christchurch vet”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“veterinary clinic christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is McMaster & Heap Veterinary Practice or Shirley Veterinary Clinic more popular in search?
This chart shows how often people search Google for McMaster & Heap Veterinary Practice and Shirley Veterinary Clinic by name. Each line represents a brand's share of searches for all eight Christchurch veterinary clinics we track, month by month, from searches in New Zealand.
Share of searches by month for McMaster & Heap Veterinary Practice, Shirley Veterinary Clinic. The figures are in the table below the chart.
View monthly share of searches table
| Month | McMaster & Heap Veterinary Practice | Shirley Veterinary Clinic | Takurua Vets | At The Vets | Animal and Bird Hospital | Cashmere Veterinary Clinic | Aldwins Road Vet Clinic | Avonhead Veterinary Clinic |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25% | 17.3% | 8% | 17.7% | 14.6% | 8% | 5.8% | 3.6% |
| Dec 2025 | 24.7% | 17.5% | 8.1% | 18% | 14.7% | 8.1% | 6% | 2.9% |
| Jan 2026 | 22% | 19.7% | 10.7% | 16% | 13.1% | 8.2% | 7.1% | 3.2% |
| Feb 2026 | 23.7% | 17.7% | 9.3% | 18.1% | 12.1% | 9.3% | 6.6% | 3% |
| Mar 2026 | 23.1% | 18.6% | 10.1% | 15.2% | 12.4% | 10.1% | 7.5% | 3% |
| Apr 2026 | 22.9% | 19.8% | 13.2% | 16% | 10.7% | 8.3% | 5.9% | 3.2% |
| May 2026 | 23.9% | 16.8% | 11.5% | 17.3% | 11.5% | 7.8% | 7.7% | 3.5% |
| Jun 2026 | 22.5% | 20% | 13.3% | 16.2% | 10.8% | 7.3% | 6.7% | 3.2% |
| Jul 2026 | 24.6% | 19.7% | 15.6% | 13.5% | 10.7% | 7.2% | 6.1% | 2.6% |
| Aug 2026 | 24.6% | 15.7% | 15.7% | 16% | 10.7% | 8.3% | 5.9% | 3.2% |
| Sep 2026 | 22.8% | 15.8% | 15.8% | 16.2% | 8.3% | 8.3% | 5.3% | 7.3% |
| Oct 2026 | 25.6% | 16.3% | 16.3% | 13.9% | 11.1% | 7.5% | 6.7% | 2.7% |
How has branded search for McMaster & Heap Veterinary Practice and Shirley Veterinary Clinic changed in New Zealand over the last 12 months?
3 findings
- McMaster & Heap Veterinary Practice was ahead of Shirley Veterinary Clinic in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, McMaster & Heap Veterinary Practice’s share of searches among Christchurch veterinary clinics in New Zealand moved from 25% to 25.6%, and its estimated monthly branded searches moved from 2.7K to 3K.
- Across the 12 months ending October 2026, Shirley Veterinary Clinic’s share of searches among Christchurch veterinary clinics in New Zealand moved from 17.3% to 16.3%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand Christchurch veterinary clinics in October 2026?
2 changes

In October 2026, McMaster & Heap Veterinary Practice gained share of searches among Christchurch veterinary clinics in New Zealand, from 22.8% to 25.6%.

In October 2026, Shirley Veterinary Clinic rose from 3rd to 2nd among Christchurch veterinary clinics in New Zealand.
How are McMaster & Heap Veterinary Practice’s and Shirley Veterinary Clinic’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using McMaster & Heap Veterinary Practice’s and Shirley Veterinary Clinic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McMaster & Heap Veterinary Practice
6 branded search terms
- mcmaster & heap veterinary practice
- mcmaster and heap
- mcmaster and heap cattery
- mcmaster and heap vet
- mcmaster and heap veterinary practice
- mcmaster heap
Shirley Veterinary Clinic
1 branded search term
- shirley veterinary clinic
Other head-to-heads among Christchurch veterinary clinics

McMaster & Heap Veterinary Practice vs Takurua Vets: compare popularity
McMaster & Heap Veterinary Practice vs At The Vets: compare popularity
McMaster & Heap Veterinary Practice vs Animal and Bird Hospital: compare popularity
Shirley Veterinary Clinic vs Takurua Vets: compare popularity
Shirley Veterinary Clinic vs At The Vets: compare popularity
Shirley Veterinary Clinic vs Animal and Bird Hospital: compare popularity

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