Brandwave

At The Vets vs McMaster & Heap Veterinary Practice:Which is more popular in New Zealand?

In October 2026, McMaster & Heap Veterinary Practice had more branded searches than At The Vets among Christchurch veterinary clinics in New Zealand. McMaster & Heap Veterinary Practice had about 2,990 branded searches, while At The Vets had 1,620. McMaster & Heap Veterinary Practice made up 25.6% of all Christchurch veterinary clinic searches we track, and At The Vets accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about Christchurch veterinary clinics, neither At The Vets nor McMaster & Heap Veterinary Practice appeared in any of the three answers.

Among Christchurch veterinary clinics in New Zealand in October 2026

Who do people search for more?

McMaster & Heap Veterinary Practice, about 85% more searches than At The Vets

McMaster & Heap Veterinary Practice 3K searchesAt The Vets 1.6K searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

At The Vets in 0 of 3McMaster & Heap Veterinary Practice in 0 of 3

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Top Christchurch veterinary clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither At The Vets nor McMaster & Heap Veterinary Practice showed up in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch veterinary clinics

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is At The Vets or McMaster & Heap Veterinary Practice more popular in search?

This chart shows how often people search Google for At The Vets and McMaster & Heap Veterinary Practice by name. Each line represents a brand's share of searches for all eight Christchurch veterinary clinics we track, month by month, from searches in New Zealand.

At The Vets and McMaster & Heap Veterinary Practice among Christchurch veterinary clinics in New Zealand, by month

Share of searches by month for McMaster & Heap Veterinary Practice, At The Vets. The figures are in the table below the chart.

View monthly share of searches table
MonthMcMaster & Heap Veterinary PracticeShirley Veterinary ClinicTakurua VetsAt The VetsAnimal and Bird HospitalCashmere Veterinary ClinicAldwins Road Vet ClinicAvonhead Veterinary Clinic
Nov 202525%17.3%8%17.7%14.6%8%5.8%3.6%
Dec 202524.7%17.5%8.1%18%14.7%8.1%6%2.9%
Jan 202622%19.7%10.7%16%13.1%8.2%7.1%3.2%
Feb 202623.7%17.7%9.3%18.1%12.1%9.3%6.6%3%
Mar 202623.1%18.6%10.1%15.2%12.4%10.1%7.5%3%
Apr 202622.9%19.8%13.2%16%10.7%8.3%5.9%3.2%
May 202623.9%16.8%11.5%17.3%11.5%7.8%7.7%3.5%
Jun 202622.5%20%13.3%16.2%10.8%7.3%6.7%3.2%
Jul 202624.6%19.7%15.6%13.5%10.7%7.2%6.1%2.6%
Aug 202624.6%15.7%15.7%16%10.7%8.3%5.9%3.2%
Sep 202622.8%15.8%15.8%16.2%8.3%8.3%5.3%7.3%
Oct 202625.6%16.3%16.3%13.9%11.1%7.5%6.7%2.7%

How has branded search for At The Vets and McMaster & Heap Veterinary Practice changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch veterinary clinics in October 2026?

2 changes

  1. In October 2026, McMaster & Heap Veterinary Practice gained share of searches among Christchurch veterinary clinics in New Zealand, from 22.8% to 25.6%.

  2. In October 2026, At The Vets lost share of searches among Christchurch veterinary clinics in New Zealand, from 16.2% to 13.9%.

How are At The Vets’ and McMaster & Heap Veterinary Practice’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using At The Vets’ and McMaster & Heap Veterinary Practice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

At The Vets

3 branded search terms

  • at the vets
  • at the vets cattery
  • atthevets

McMaster & Heap Veterinary Practice

6 branded search terms

  • mcmaster & heap veterinary practice
  • mcmaster and heap
  • mcmaster and heap cattery
  • mcmaster and heap vet
  • mcmaster and heap veterinary practice
  • mcmaster heap

How the Brand Demand Index is measured

Other head-to-heads among Christchurch veterinary clinics

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