McKendry Advisors & Accountants vs SBA:Which is more popular by branded search in New Zealand?
In August 2026, SBA had more branded searches than McKendry Advisors & Accountants among blenheim accounting firms in New Zealand. SBA was estimated to have 50 branded searches compared to McKendry Advisors & Accountants’ 30, and held a 16.7% Share of Search versus McKendry Advisors & Accountants’ 10%.
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Which is more popular in search, McKendry Advisors & Accountants or SBA?
Compare Blenheim accounting firms using branded searches made in Blenheim. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SBA, McKendry Advisors & Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | WK Advisors & Accountants | SBA | Blenheim Accounting | McKendry Advisors & Accountants | First Class Accounts | K & J Consultants | Accounting Plus |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 15.4% | 11.5% | 7.7% | 3.8% | 3.8% | 3.8% |
| Nov 2025 | 50% | 12.5% | 8.3% | 8.3% | 8.3% | 8.3% | 4.2% |
| Dec 2025 | 50% | 3.8% | 15.4% | 11.5% | 7.7% | 7.7% | 3.8% |
| Jan 2026 | 54.2% | 4.2% | 8.3% | 12.5% | 8.3% | 8.3% | 4.2% |
| Feb 2026 | 43.3% | 10% | 10% | 10% | 10% | 13.3% | 3.3% |
| Mar 2026 | 54.3% | 11.4% | 5.7% | 14.3% | 5.7% | 5.7% | 2.9% |
| Apr 2026 | 46.2% | 11.5% | 7.7% | 11.5% | 11.5% | 7.7% | 3.8% |
| May 2026 | 44.4% | 14.8% | 7.4% | 11.1% | 11.1% | 7.4% | 3.7% |
| Jun 2026 | 50% | 16.7% | 10% | 10% | 6.7% | 3.3% | 3.3% |
| Jul 2026 | 46.2% | 11.5% | 11.5% | 11.5% | 7.7% | 7.7% | 3.8% |
| Aug 2026 | 43.3% | 16.7% | 13.3% | 10% | 6.7% | 6.7% | 3.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the McKendry Advisors & Accountants and SBA comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: McKendry Advisors & Accountants took it in December 2025, SBA took it in May 2026.
- Across the 11 months ending August 2026, McKendry Advisors & Accountants’ estimated Share of Search among blenheim accounting firms in New Zealand moved from 7.7% to 10%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among blenheim accounting firms in New Zealand moved from 15.4% to 16.7%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand blenheim accounting firms in August 2026?
2 changes
In August 2026, SBA overtook McKendry Advisors & Accountants to rank 2nd among blenheim accounting firms in New Zealand, at 16.7%.
In August 2026, McKendry Advisors & Accountants lost estimated Share of Search among blenheim accounting firms in New Zealand, from 11.5% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using McKendry Advisors & Accountants’ and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McKendry Advisors & Accountants
3 branded search terms
- mckendry
- mckendry accountants
- mckendry blenheim
SBA
75 branded search terms
- sba accountants
- sba accounting
- sba accounting browns bay
- sba accounting nz
- sba accounting palmerston north
- sba accounting services
- sba albany
- sba ashburton
- sba auckland
- sba avondale
- sba barrington
- sba birkenhead
- sba blenheim
- sba browns bay
- sba burnside
- sba cambridge
- sba co nz
- sba ellerslie
- sba ferrymead
- sba flat bush
- sba glenfield
- sba hamilton
- sba hawera
- sba henderson
- sba hibiscus coast
- sba hobsonville
- sba hornby
- sba howick
- sba kapiti
- sba karaka
- sba kilbirnie
- sba lower hutt
- sba manukau
- sba milford
- sba mt eden
- sba mt roskill
- sba nelson
- sba new brighton
- sba new lynn
- sba new zealand
- sba newmarket
- sba nz
- sba onehunga
- sba opawa
- sba pakuranga
- sba palmerston north
- sba panmure
- sba papakura
- sba papanui
- sba papatoetoe
- sba petone
- sba ponsonby
- sba porirua
- sba pukekohe
- sba remuera
- sba riccarton
- sba rolleston
- sba shirley
- sba silverdale
- sba small business accounting
- sba stratford
- sba sydenham
- sba takanini
- sba takapuna
- sba taradale
- sba taranaki
- sba tauranga
- sba tax
- sba tax accountants
- sba te atatu
- sba thames
- sba timaru
- sba wanganui
- sba warkworth
- sba.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.