Matua vs Mud House:Which is more popular by branded search in New Zealand?
In August 2026, Matua had more branded searches than Mud House among wine brands in New Zealand. Matua was estimated to have 4.1K branded searches compared to Mud House’s 860, and held a 13.5% Share of Search versus Mud House’s 2.8%.
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Which is more popular in search, Matua or Mud House?
Compare the New Zealand wine brands people search for most. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Matua, Mud House. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudy Bay | Church Road | Matua | Saint Clair | Villa Maria | Stoneleigh | Oyster Bay | Yealands | Kim Crawford | Mud House | Giesen | Brancott Estate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 27.6% | 9.4% | 7.9% | 7.5% | 2.4% | 3.4% | 2.8% | 2.8% | 2.3% | 1.5% | 1.6% |
| Nov 2025 | 41.6% | 20.3% | 8.2% | 7.4% | 6.9% | 2.3% | 3.2% | 3.1% | 2.2% | 2.3% | 1.4% | 1.2% |
| Dec 2025 | 41.7% | 23.4% | 6.5% | 5.9% | 5.8% | 2.5% | 4.1% | 2% | 1.9% | 3.5% | 1.4% | 1.3% |
| Jan 2026 | 40.7% | 24.9% | 7.2% | 6.4% | 6.1% | 2.7% | 2.8% | 2.2% | 1.9% | 2.3% | 1.3% | 1.3% |
| Feb 2026 | 41.5% | 22.3% | 8% | 7.5% | 5.8% | 2.3% | 3% | 2.4% | 2.5% | 2.2% | 1.3% | 1.2% |
| Mar 2026 | 35.6% | 21.1% | 11.9% | 8.2% | 6.9% | 3% | 3% | 2.7% | 2.4% | 2.4% | 1.4% | 1.4% |
| Apr 2026 | 33.2% | 24.1% | 12% | 7.9% | 5.6% | 3.3% | 3.6% | 2.5% | 2.7% | 2.5% | 1.6% | 1.1% |
| May 2026 | 27.9% | 24.7% | 12% | 8.7% | 8.8% | 2.8% | 4% | 2.5% | 3.2% | 2.7% | 1.7% | 1.1% |
| Jun 2026 | 24.9% | 22% | 19.8% | 6.8% | 8.2% | 3.3% | 3.8% | 2.8% | 2.3% | 2.7% | 2.1% | 1.2% |
| Jul 2026 | 27.1% | 27.3% | 12.1% | 7.5% | 6.7% | 3.8% | 4.4% | 2.3% | 2.8% | 2.7% | 1.9% | 1.4% |
| Aug 2026 | 27.4% | 23.8% | 13.5% | 7.5% | 7.3% | 4.2% | 4% | 3.2% | 2.8% | 2.8% | 2.1% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Matua and Mud House comparison changed over the last 12 months?
3 findings
- Matua was ahead of Mud House in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matua’s estimated Share of Search among wine brands in New Zealand moved from 9.4% to 13.5%, and its estimated monthly branded searches moved from 3.6K to 4.1K.
- Across the 11 months ending August 2026, Mud House’s estimated Share of Search among wine brands in New Zealand moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 880 to 860.
How did search popularity change for New Zealand wine brands in August 2026?
2 changes
In August 2026, Yealands overtook Mud House to rank 8th among wine brands in New Zealand, at 3.2%.
In August 2026, Matua gained estimated Share of Search among wine brands in New Zealand, from 12.1% to 13.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Matua’s and Mud House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Matua
7 branded search terms
- matua
- matua marlborough
- matua near me
- matua nz
- matua pinot
- matua sauvignon
- matua wine
Mud House
14 branded search terms
- mud house
- mud house merlot
- mud house new zealand
- mud house nz
- mud house pinot
- mud house pinot gris
- mud house riesling
- mud house rose
- mud house sauvignon
- mud house wine
- mudhouse
- mudhouse co nz
- mudhouse nz
- mudhouse wine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.