Marac vs UDC Finance:Which is more popular by branded search in New Zealand?
In August 2026, UDC Finance had more branded searches than Marac among car finance providers in New Zealand. UDC Finance was estimated to have 11K branded searches compared to Marac’s 510, and held a 26.7% Share of Search versus Marac’s 1.2%.
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Which is more popular in search, Marac or UDC Finance?
Compare the lenders New Zealanders use to finance a car. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UDC Finance, Marac. The figures are in the table below the chart.
View monthly share of search table
| Month | MTF Finance | Avanti Finance | UDC Finance | Marac |
|---|---|---|---|---|
| Oct 2025 | 53.5% | 22.5% | 22.1% | 1.8% |
| Nov 2025 | 50.9% | 23.8% | 23.4% | 1.9% |
| Dec 2025 | 49.1% | 24.4% | 24.8% | 1.7% |
| Jan 2026 | 51.1% | 21.6% | 25.6% | 1.7% |
| Feb 2026 | 50.8% | 24% | 23.6% | 1.6% |
| Mar 2026 | 49.3% | 24.6% | 24.7% | 1.4% |
| Apr 2026 | 46.6% | 23.6% | 28.3% | 1.6% |
| May 2026 | 50.3% | 24% | 24.1% | 1.6% |
| Jun 2026 | 45.9% | 26.7% | 25.9% | 1.4% |
| Jul 2026 | 44.5% | 27.2% | 27.1% | 1.2% |
| Aug 2026 | 43.9% | 28.1% | 26.7% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the Marac and UDC Finance comparison changed over the last 12 months?
3 findings
- UDC Finance was ahead of Marac in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marac’s estimated Share of Search among car finance providers in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 740 to 510.
- Across the 11 months ending August 2026, UDC Finance’s estimated Share of Search among car finance providers in New Zealand moved from 22.1% to 26.7%, and its estimated monthly branded searches moved from 9K to 11K.
How did search popularity change for New Zealand car finance providers in August 2026?
2 changes
Estimated monthly branded searches for UDC Finance in New Zealand rose 21.9% over 11 measured months, from 9K to 11K in August 2026.
Estimated monthly branded searches for Marac in New Zealand fell 31.1% over 11 measured months, from 740 to 510 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Marac’s and UDC Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marac
3 branded search terms
- marac car finance
- marac car loan
- marac finance
UDC Finance
6 branded search terms
- udc co nz
- udc finance
- udc finance contact
- udc finance near me
- udc finance nz
- udcfinance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.