Magic vs ZM:Which is more popular by branded search in New Zealand?
In August 2026, ZM had more branded searches than Magic among radio stations in New Zealand. ZM was estimated to have 10.4K branded searches compared to Magic’s 1.4K, and held a 4.6% Share of Search versus Magic’s 0.63%.
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Which is more popular in search, Magic or ZM?
Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZM, Magic. The figures are in the table below the chart.
View monthly share of search table
| Month | Newstalk ZB | RNZ National | The Rock | The Breeze | Radio Hauraki | More FM | The Hits | ZM | Coast | The Edge | Magic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 22.9% | 11.4% | 8.3% | 5.1% | 7.6% | 4.7% | 3.5% | 5.4% | 3% | 1.8% |
| Nov 2025 | 24.1% | 24% | 9.8% | 10.2% | 5.7% | 6.7% | 4.5% | 3.6% | 5.9% | 3.1% | 2.4% |
| Dec 2025 | 26.6% | 22.6% | 9.7% | 9.3% | 6.4% | 6.7% | 4.4% | 3.5% | 6.6% | 2.8% | 1.4% |
| Jan 2026 | 27.4% | 24.4% | 8.1% | 8% | 6.5% | 6.6% | 4.5% | 4.4% | 6% | 2.9% | 1.1% |
| Feb 2026 | 26.8% | 23.1% | 8.8% | 7.8% | 6.4% | 8.1% | 5% | 4.8% | 5.4% | 2.9% | 0.94% |
| Mar 2026 | 27.9% | 24.5% | 8.9% | 7.8% | 5.4% | 7.9% | 4.3% | 4% | 5.5% | 2.9% | 0.82% |
| Apr 2026 | 29.9% | 25.7% | 8.1% | 9.5% | 4.8% | 6.2% | 3.8% | 4% | 4.8% | 2.5% | 0.73% |
| May 2026 | 26.1% | 23.3% | 9.4% | 9% | 5.1% | 7.7% | 5% | 4.6% | 6% | 3.2% | 0.62% |
| Jun 2026 | 26.8% | 23.7% | 9.1% | 8.6% | 5.2% | 7.6% | 5.3% | 4.1% | 6.2% | 2.8% | 0.61% |
| Jul 2026 | 27.3% | 24.1% | 10% | 8.3% | 5.3% | 6.5% | 5.9% | 4.1% | 5.2% | 2.8% | 0.59% |
| Aug 2026 | 27.5% | 20.2% | 15% | 7.6% | 6.6% | 6.4% | 4.6% | 4.6% | 4.5% | 2.5% | 0.63% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Magic and ZM comparison changed over the last 12 months?
3 findings
- ZM was ahead of Magic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand moved from 1.8% to 0.63%, and its estimated monthly branded searches moved from 4.2K to 1.4K.
- Across the 11 months ending August 2026, ZM’s estimated Share of Search among radio stations in New Zealand moved from 3.5% to 4.6%, and its estimated monthly branded searches moved from 8.3K to 10.4K.
How did search popularity change for New Zealand radio stations in August 2026?
2 changes
In August 2026, ZM rose from 9th to 8th among radio stations in New Zealand.
Estimated monthly branded searches for Magic in New Zealand fell 66% over 11 measured months, from 4.2K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Magic’s and ZM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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