Magic vs The Edge:Which is more popular by branded search in New Zealand?
In August 2026, The Edge had more branded searches than Magic among radio stations in New Zealand. The Edge was estimated to have 5.6K branded searches compared to Magic’s 1.4K, and held a 2.5% Share of Search versus Magic’s 0.63%.
Follow Magic vs The Edge and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Magic or The Edge?
Compare New Zealand commercial and public radio stations, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Edge, Magic. The figures are in the table below the chart.
View monthly share of search table
| Month | Newstalk ZB | RNZ National | The Rock | The Breeze | Radio Hauraki | More FM | The Hits | ZM | Coast | The Edge | Magic |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 22.9% | 11.4% | 8.3% | 5.1% | 7.6% | 4.7% | 3.5% | 5.4% | 3% | 1.8% |
| Nov 2025 | 24.1% | 24% | 9.8% | 10.2% | 5.7% | 6.7% | 4.5% | 3.6% | 5.9% | 3.1% | 2.4% |
| Dec 2025 | 26.6% | 22.6% | 9.7% | 9.3% | 6.4% | 6.7% | 4.4% | 3.5% | 6.6% | 2.8% | 1.4% |
| Jan 2026 | 27.4% | 24.4% | 8.1% | 8% | 6.5% | 6.6% | 4.5% | 4.4% | 6% | 2.9% | 1.1% |
| Feb 2026 | 26.8% | 23.1% | 8.8% | 7.8% | 6.4% | 8.1% | 5% | 4.8% | 5.4% | 2.9% | 0.94% |
| Mar 2026 | 27.9% | 24.5% | 8.9% | 7.8% | 5.4% | 7.9% | 4.3% | 4% | 5.5% | 2.9% | 0.82% |
| Apr 2026 | 29.9% | 25.7% | 8.1% | 9.5% | 4.8% | 6.2% | 3.8% | 4% | 4.8% | 2.5% | 0.73% |
| May 2026 | 26.1% | 23.3% | 9.4% | 9% | 5.1% | 7.7% | 5% | 4.6% | 6% | 3.2% | 0.62% |
| Jun 2026 | 26.8% | 23.7% | 9.1% | 8.6% | 5.2% | 7.6% | 5.3% | 4.1% | 6.2% | 2.8% | 0.61% |
| Jul 2026 | 27.3% | 24.1% | 10% | 8.3% | 5.3% | 6.5% | 5.9% | 4.1% | 5.2% | 2.8% | 0.59% |
| Aug 2026 | 27.5% | 20.2% | 15% | 7.6% | 6.6% | 6.4% | 4.6% | 4.6% | 4.5% | 2.5% | 0.63% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — |
How has the Magic and The Edge comparison changed over the last 12 months?
3 findings
- The Edge was ahead of Magic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand moved from 1.8% to 0.63%, and its estimated monthly branded searches moved from 4.2K to 1.4K.
- Across the 11 months ending August 2026, The Edge’s estimated Share of Search among radio stations in New Zealand moved from 3% to 2.5%, and its estimated monthly branded searches moved from 7.2K to 5.6K.
How did search popularity change for New Zealand radio stations in August 2026?
2 changes
The Edge’s estimated Share of Search among radio stations in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.5% in August 2026.
Estimated monthly branded searches for Magic in New Zealand fell 66% over 11 measured months, from 4.2K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Magic’s and The Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magic
5 branded search terms
- magic nz
- magic radio
- magic rova
- rova magic
- rova magic radio
The Edge
13 branded search terms
- 94.2 the edge
- listen live the edge
- listen to the edge radio live
- The Edge
- the edge fm
- the edge fm live
- the edge fm radio
- the edge listen live
- the edge live
- the edge nz
- the edge radio
- the edge radio live
- the edge radio station
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.